Introduction
Silver Service Coach Holiday’s aim is to provide an amazing get away for over 50s who’ve had an early retirement and wanting to explore different places around the Europe. The Coach Holidays is design to appeal to the Socio-economic groups and intermediate managerial, administrative or professional. The service standards would have to be quite high in order to offer the customers experience they require. Our destination would be places such as France, London, and wales. The Silver Service Coaches are quite a small company which recently just joined the market in 2012 and the aim is to grow bigger and become one of the leading coach operators.
Executive Summary this feasibly study will outline the proposed business plan for developing
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One way of doing this will be using the economy of scale theory they will work to gain most competitive prices from their suppliers.
Promotion: "it is the responsibility of marketing to communicate factors about an organisation and its products. The purpose of communications can vary for instance it may be used for establishing an identity for product, creating a corporate image for an organisation or creating awareness of a destination" Richard Sharpley p.g417. Silver service Coach holiday plan on promoting their holidays, online, Brochures, Newsletter or walking in one of our travel agents in your local town. We intend to also use images of different locations in order to attract the readers and to make them imagine themselves on that holiday. The layout will be quite simple for people to be able to read the information given quickly.
Online: Silver service Coach Holiday will also be advertising their products online, the website will be created will be simple to use and clear navigation bars. This is to ensure that direct booking is accessible to as many people as
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The convenience of flying would be a major draw for potential holiday makers. To overcome this product is going to ensure that we offer something much more such as sights and scenery.
The aim that a Silver Service coach holiday is focusing on is to ensure we keep up to date with all our product and services in order to ensure our customers are satisfied getting their money worth. This will help development customer’s loyalty and repeat business. This will also create cash steady cash flow into the business.
By overcoming the economy issues we simply plan on making our prices reasonable for all our customers ensuring that the prices are not too high where by customers will find it difficult to afford the holidays, the plan is to make our holidays affordable and yet again not too cheap because the last thing we want to do is not being able to make profit and end up losing huge an amount of cash in the long run. In the recent months there has been evidence of the economy strengthening with house pricing increasing and other industries also raising their prices. This could mean that people are now willing to spend more on luxury
To help Coach Inc's. Recovery in the US and wander into China, the association needs to: Help its Marketing and Sales Teams in the US by enrolling in New York and Chicago, 10 experienced specialists with high capability and key capacities for Coach arrangements and promoting force . Another Chinese Marketing and Sales Team-+ of 20 experienced delegates with high capacity and key capabilities for Coach wander into the Chinese market – this gathering will be headed by a Senior Executive on overall obligation from Coach's focal station in New York who brings taking in of the association social order, skeletons and routines.
When an experience “fosters a sense of social connection…makes a memorable story…for years to come…links to your sense of who you are or want to be…[and] provides a unique opportunity, eluding easy comparison,” (Dunn and Norton, 2013, p. 20), it creates a memory that is cherished far more than a material good. The generation of a lasting impression offers a happiness that increases with time. Businesses, such as restaurants and tourism industries, apply this concept by advertising the experience their company delivers. For example, a restaurant must create a market to entice people into choosing it over all the other existing food options while for tourism to have success, it must market a once in a lifetime opportunity to give value to experience. People are more willing to forgo the cheap alternative as long as they find that the value, both monetary and happiness, overshadows the increased expense.
The first issue in this case study come from the nature of tourist industry, when it can only make profit in the summer holiday; hence, it’s realized that the organization is more alike to the seasonal business. This requires Bergqvist to have new ideas to
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
A second strategy that has been rejected is one concerned with the consumer awareness of SGC. Currently, SGC is only advertising to travel agencies. Coupled with segmentation, SGC’s current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not going to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGC’s message about the luxuries and benefits of this extraordinary cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi...
Sophie’s long term plan is to make eco-tourism as the main focus of her business, at the same time it would better for Sophie to make specific targets like improving guests visits rate by 30% in the Christmas holidays by advising new entertainment facilities.
The company’s target market appears to cater to every type of person in the luxury sector. This is reflected with its high class amenities, such as the Michelin restaurants and spas. The Mandarin Oriental International Limited Annual Report 2014 outlined that the leisure travellers have had higher demand recently over business travellers, as well as, “…higher spending leisure customers now making up close to 50% of the Group’s room nights” (Photos.mandarinoriental.com, 2014).
In the travel market, the cruise industry is one of the fastest growing industries. The underlying industry is growing rapidly due to the innovation in its products. After the year 1980, the cruise industry has faced the passenger growth rate at 7.8 percent annually. There are different products of the cruise industry. The underlying industry helps to fulfill the vacation desires of the guests. In vacations, several individuals visit in different places so the underlying industry help these guests for visiting. Cruise market helps to provide millions of jobs to different individuals. The underlying industry provides the best business opportunity to the individuals and provides them a suitable job and helps to reduce the unemployment. The cruise
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
This report will firstly look at the luxury part and explain the importance of it nowadays. Secondly, it will focus on the motivation factors
The company’s current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company’s plan, Carnival is "going global" through a joint venture with Hyundai Merchant Marine to the Asia market.
The cruise line industry has been a major vacation destination for several years. However, in the more recent years the industry has seen a decline in passengers. The author wrote about a study about what passenger’s motivations are to take a cruise. He utilized 6 cruise lines over a 6 week time frame between the summer months of May to July in 2008. The criteria used consisted of: cruise itineraries, and the cruise experience. He states there are 3 aspects of tourist motivation, and utilized the 7 point Likert scale to measure and gather information. The scale measures vacation attributes, information sources, and information from the Leisure Motivation Scale. For the methodology a quantitative approach was used. A generic questionnaire was created to gather research information. The participants were 54% female and 46% male. They had various ethnicities, education levels, socio- economic backgrounds, and marital statuses. For the data collection a stratified technique was used. The sample group had 50 individuals and the overall sample continued 306 individuals. The analysis of the data was coded and input into worksheets. The final outcome of the study found that there are many reasons that motivate people to take cruises and most notable was what the spouse or the travel companion of the traveler wanted. The want of just taking a cruise was significant for first time cruisers. Websites. Comfort and accommodations were also noteworthy attributes.
Also, in the 1980s, the emergence of services marketing as a sub-discipline becomes a famous enlargement of marketing. For example, in the US, the great competition of service such as airlines, financial services, health services and telecommunications started during the 1980s. This resulted in encouraging practitioners to have a better understanding of service marketing in this industry (Kozak, 2007). Therefore, the importance of marketing was becoming widely recognized within the tourism industry and academics in the late 1980s.
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the