Case Study Les Maisnettes

593 Words2 Pages

Section A 1.(a) Sole trader is a person that is self-employed . He or she runs the business on their own and has sole responsibility for its success or failure. Tertiary sector refers to the section of the economy where business activity is concerned with the provision of services to customers. People that work in tertiary sector provide services to their private and corporate customers. (b) There two types of strategic objectives, middle term and long –term aims. These are important in managing Les Maisonnettes. Sophie’s long term plan is to make eco-tourism as the main focus of her business, at the same time it would better for Sophie to make specific targets like improving guests visits rate by 30% in the Christmas holidays by advising …show more content…

3(a) (i) Market share refers to a measurement of the value of a firm’s sales revenues as a percentage of the industry total.A business with 35% market share means that every $100 sold in the industry the firm earns $35 of the sales revenue. (ii) She can use quantitative data and those are research findings and analysis from companies like French Tourist Board, Chamber of Commerce etc. Professional consultant in the specific area. Websites like booking.com (French version of it) (b) Les Maisonnettes has a huge difference comparing to Sanctuary. Les Maisonnettes offers French style accommodation with different kinds of so -called Eco tourism.Sophie cooperates with local business and encourages activities that have minimal environmental impact such as horse riding ,hiking, canoeing,fishing. Sanctuary as a big company provides ordinary facilities as in different resort places. Sophie’s restarant offers French food made of fresh local products,when Sanctuary is using cheap …show more content…

I can see that Sophie is willing to make changes by making a website ,and make a partnerships to more local shops)She needs to develop in all aspects ,not only in accommodation! Section B 4 (a) I think that Sophie has a laissez-faire leadership style! She has a minimal direct input into the work of the employees! As her stuff members are her family, she can’t really force them to do something. This style of leadership can lead to high level of motivation as staff feels trusted and highly valued by Sophie! But in general this is a big problem that should be solved due to the absence and poor punctuality Sophie should change her attitude to employees ,to meet changes (b) As EU changed their law ,Sophie is required to make some changes. For example her employees are supposed to have certificated knowledge according to who they work as. Sophie as a employee should pay for education. (c) Section C (a)

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