Consumers in any industry contribute significantly to the development and prosperity of the industry. Therefore it is vital to establish a unified platform that connects consumer behaviour models and tourist typologies with the motivation to travel and get away from home. In this case, the paper is geared towards comprehensive analysis of tourist motivation in line with consumer behaviour models and tourist typologies based on Krippendorf’s
Event tourism is proving to be one of the most efficient ways to promote economic development in a region. Through the developing of event tourism, host communities are commonly able to establish themselves in the tourism market industry. This promotion through events can lead to a number of positive impacts which include attracting large numbers of visitors for recurring and extended stays who generally would not normally visit the specific area. This in turn can stimulate the local hospitality and tourism industries through an increase in marketing and an overall increase in business. Once businesses begin to grow this can result in a large number of jobs created for the host community, this can be through the hospitality and sector but more importantly through the construction sector where a majority of jobs are found.
Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing
(2006) that tourism is a global phenomenon which has impact on the consumption and production patterns of the society. The strong economic and business factors have impact on the positive performance of the tourism. The concept of marketing the tourist destinations are also significant in the strong economics and business factors. The construction of disciplines is good in social sciences which has positive and growing effects and influences on the tourism industry of a country. Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies.
Proposed Research Topic: Strategic Marketing in Tourism Aims Potential in tourism sector has continued to flourish over time. The growth of the industry has seen both the public and private sectors invest heavily on tourism facilities and guiding materials. The tourist offer of these destinations involves international community and is the result of interaction among public and private sectors who act autonomously (Ruggero). These two sectors have different roles, competences and capabilities enabling them to manage the tourism industry. Interest in tourism management sprouts from the challenges in tourist systems that facilitate coordination linked to the market.
Such factors include location of the tourism company, the culture around the tourist company, services being offered by the tourism company, the marketing strategy employed by the tourism company, hospitality of the tourism company and ... ... middle of paper ... ... by being customer oriented, the companies are able to retain the customers they already have and attract more customers to the company. It is the reputation gained by the customers that make such companies famous. Reference List Chambers E, 1997. Tourism and Culture: An Applied Perspective, USA, State University of New York. Crook, S., 2010.
Researches will evaluate the information and will provide advice, while the businesses will be informed of the possible investment areas. The MTCYS should allocate financial awards or easy somehow the fiscal responsibilities of those tourism operators and businesses who rigorously submit the required data for the database; • Developing a marketing and promotion strategy with year-around promotional campaigns that will serve as image creator and will be used in the local and international market. This strategy should be focused not only in the domestic arena but even in the international ones. It is very important to raise awareness among the public and private sector and the NGOs as well. The more we extend the net of actors in this p... ... middle of paper ... ... behaviors and preferences we should make use of a tourist survey.
The challenge is to match the two systems in order to produce a lucrative sector. This calls for increased efforts that can register further growth of existing market segments and in this case Malta, to better position itself amongst its competitors. The concept of clustering is becoming increasingly popular in tourism and it can support the development of a number of niche markets. This is evidenced by the constantly growing number of co-operative links between different entities and individuals involved in offering specialized tourist products and services (The Cluster Consortium, 1999). It is therefore relevant to study who are the beneficiaries of tourism.
Informative Promotion This is one of the critical forms of promotion in the early stages of the product life cycle when the owners of resorts, hotels, and other attractions try various modes of promotion to make people aware of the amenities and facilities which would make their holiday experience special and memorable. The promotion focuses on the key ideas and features of the tourism product or service which are the differentiators from the competitors. Ideally used when the product or service is launched in the market for a new destination or when a particular product is entering a new market. b. Persuasive Promotion This type of promotion is done during the growth and maturity stages of the product life cycle.
TOURISM AND DESTINATION MARKETING: Buhalis (2000) sees destination as “complex networks involving a large number of co-producing agencies supplying a wide range of products and services. Destinations are an amalgamation of tourist products, offering consumers with an integrated experience”. He opines that the primary objective of any tourist destination is attracting and keeping the consumer interest in tourism products and services as to the specific tourism potential (Ispas & Saraga, 2011). Destination marketing is “a proactive, strategic, visitor-centered approach to the economic and cultural development of a location, which balances and integrates the interests of visitors, service providers, and the community” (Destination Marketing Association