Essay On Beauty Advertisement

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Recommended: Influence of advertising on consumers

Advertising is everywhere. "Advertising is a system of communication which goods and services are brought to the attention of the general public"(Raymond Williams, 1997). All audiences will have these images in their mind and have impression on the advertisement messages. It is a very effective and common way to promote their products to the whole society. Advertising spend money on buying the advertising time to get access to their target audiences. It will reach a lot of their target audiences by their advertisements. The effect is depends on their advertisements design and how they establish the "needs" in consumers ' mind. Advertising is a mass culture. Most of the people have seen advertisements in different social media. People can …show more content…

Beauty advertisements point out that they need those products. Beauty advertisement messages always show that women can become more attractive after using their products. For example, their message will show that a woman attract more men after they using beauty products. After audience read this message, they will try to figure out what will happen if they use beauty products. They will think that she can be more attractive and enchanting. That 's why they will change what they think after watching beauty advertisements. And they will buy those products because this is what they need. Consumers may buy these products without knowing what it is and what will happen after using these beauty products. Because they think that the result will be the same as the advertisements have shown. But probably most of the beauty advertisements are overstated. Consumers just blindly follow from the advertisements. Consumers might not think about is it worth for buying it or is it suitable for them. It is the power of advertising. It draws attention of the public society and attract consumers spending. Once beauty advertisement messages appear in the social media. It make effect on the society. Consumers might spend money on those product and people might discuss about this message. There will be more and more people know their brand and they …show more content…

Beauty advertisements are all around the world. It seems that telling everyone to buy cosmetics. No matter what age range your group is, they still want to become beauty. However, buying cosmetics cost a lot. Not all people can afford those expensive products. But because of the beauty advertisement messages, some women, especially teenage girls. They will find some other ways to earn money purchasing cosmetics. Like sex trade. Those "needs" are just from the beauty advertisements to serve capitalist in industries.
Which can be a bad public moral if everyone is trying to buy cosmetics if they can 't afford it. Just talk about an example, Some advertisements of brand-name handbag. They will claim that every women should own a brand-name handbag. Some teenage girls receive this message even they can 't afford the price of those handbag. The most common way for teenage girls purchasing brand-name handbag is sex trade. The same problem of buying the cosmetics. This is why I am saying that beauty advertisement messages might harmful for the society. When they can 't afford, they will find some shortcuts to achieve their goals. And that is not a good social

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