As Henry Jenkins said, it changes the way people tend to consume the news and entertainment . This is important due to the fact that this world has become combined of multimedia resources with the many forms of media that are available today. With societies constantly growing and advancing, the emergence of new media is inevitable. New media result from the convergence of media . Times have changed from the past where media only meant to be watching television or listening to the radio.
Java applets and scripts, Macromedia Shockwave programs, RealAudio broadcasts, free e-mail newsletters, live video webcasts and interactive chat are some of the ways in which electronic publishers can translate basic text into exciting, moving media applications. Syracuse Online has taken advantage of these new media on the Internet and has changed the way in which Central New Yorkers view their web site. There are problems with change that skeptics of the Internet have. One problem is that information changes so quickly sometimes, that new information mounted on a web site five minutes ago, might not be read because something has just changed. So, in their opinion, why would you write an article or record a sound bite that won't be ... ... middle of paper ... ...s made that even more possible.
The rapid pace of the Internet and communications developments has left many traditional media organisations struggling to keep up, as they were not prepared for the sudden surge of the emerging new media. New media has had a significant impact on how journalism is produced and received today. Multimedia journalism has introduced new ways of creating and sharing newsworthy information. The use of multimedia journalism has introduced new ays for citizens to become involved in the media. Citizen journalists Citizen journalism is a new form of media that has drastically changed the idea of professional journalism.
Indeed, the spread of popular culture can similarly be attributed to modernisation throughout the developed world. Significant technological and social advances have accompanied modernisation, resolutely altering the role of media and popular culture in contemporary society. However, its impact is widely debated. Positively, modernity has promoted globalisation, therefore increasing the importance of media. Individuals previously segregated from the world have more opportunities to unite with it, particularly through the Internet and television.
Cyber Studies This essay will argue that the influence of new technologies are changing the relationship between the media and their audiences. This concept will be explored by examining the current media communication model and how new technologies influence it’s future. Future media possibilities are raised and the implications of them for the relative industries are discussed. This essay is molded around the idea that these new technologies are giving audiences the power to shape the future of media and it’s capabilities. The premise being discussed involves many participants and factors as it is becoming increasingly difficult to separate them due to technological and communication convergence.
Internet and digitization had deeply affected media and publishing sectors; consequently, it created a new space for competition. The Newspaper Publishing industry, for example, according Kaczanowska (2013) is in a dying phase of its life cycle as escalating competition from other forms of media, particularly web-based outlets, limits its market, that’s why newspaper publishers are moving most of their content to digital platforms to maximize its value. Picard (2009) elaborates that journalism must innovate and create new means of gathering, processing, and distributing information so it provides content and services that readers, listeners, and viewers cannot receive elsewhere. Meanwhile, the economic foundation for the traditional newspaper businesses is collapsing and the gathering and distribution of news has become more widely dispersed (Downie Jr. & Schudson, 2009), while online there are no added costs for physical transport and delivery and therefore online distribution costs are significantly lower than the distribution of physical content (Boczkowski, 2005). The Internet which is a key ingredient in the recipe of democratization that is weakening dictatorships (Howard, 2011) and a tool empowering previously excluded groups (Mark Poster, 2001), provided people with access to acquiring information and access huge amounts of new and old information from traditional and new types of sources (Beam & Kosicki, 2014).
‘the necessity of rethinking our sense of place in the context of the transformations and destabilisations wrought both by the forces of economic globalisation and by the global media industries.’ (Morley 2000:5). The evolution of communication technologies has allowed the spread of media across the world, making media a powerful force within politics and the formation and spread of culture. Newspapers, magazines, television, radio, films, music, and not forgetting the Internet, are the primary mediums of informational communication throughout the public sphere. The sending, receiving and experience of media messages have become a large part of daily life, and individuals are unknowingly bombarded with advertising messages everyday. The reception of media is not only for instructive purposes, it has become a huge source of public interest and leisure.
Although the rise of new media is crowding out the traditional media market, most new media are extensions of traditional media. Since the media has been the history of mankind, it narrowed the distance between people and things, to broaden the field of communication between people. Traditional media includes magazines, radio, television, newspaper, books, publishing and films (Gasher, M., Skinner, D., & Lorimer,R., 2012, p.21). The beginning of traditional media has accumulated an extensive network of contacts between individuals, between business corporations and between government with their citizens. Publishing, with the
Communication Theory Name Institution Media Convergence Media convergence provides new opportunities for media to serve individualized purposes while expanding people’s options for information and entertainment content. As an array of media expands, news are edited to suit the tastes of relatively small audiences (Baran & Davis, 2012). The resultant cultural convergence brings about deep changes even in the established media companies, as they have had to reconsider the prevailing cultural consumption of the media (Martínez & Alonso, 2015). Considering the enabled ease to media multi-task, as Martínez & Alonso, (2015) argue, users find new forms of content consumption with an interactivity that facilitates media consumers to simultaneously
The new media theory is an idea of Mark Poster heralds. The theory indicated that we are entering a new stage in media because, interactive technology and the constant usage of the Internet. The “new media theory” is changing society more than anyone would have ever imagined and is transforming our society. The new media is also taking over and shunning out various other ways many may have once used to receive cover from the media. However, the new change is constant and can be perceived in many different fashions.