Digital Marketing Essay

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Worldwide Best Practices in Digital Marketing

Digital marketing is essential to connect to the customers. Gone are the days where traditional media would suffice. Today, the success of any marketing campaign is measured by the number of shares on social media websites, number of youtube views etc. Users are able to comment and thus, it has created an interactive and conversational media. This is new for the marketers who have been accustomed to one way brand messaging. Customers are willing to try out new ways to engage with a company and are demanding the same experience on mobiles, tablets, and social media as they would in-store.

The best practices in Digital marketing include:

• Social Media Marketing:
Most people have multiple social media accounts on twitter, facebook etc. and they check them a number of times throughout the day. Social media platforms can be used as a part of the digital marketing campaigns to connect with the customers. Businesses can create an online relationship with the customers.
Also, social networking websites can be used for more than advertising alone. Companies can establish communities or networks to engage existing customers and create new ones. Social media can also be used to take invaluable customer feedback which can strengthen the customer relationship.

• Mobile Marketing:
With an exponential increase in the mobile and tablets shipments worldwide and rise in m-commerce, Mobile marketing has become an essential part of any digital marketing campaign. Due to faster download and browsing speeds, shopping using mobiles has become an enjoyable experience.
Optimizing the websites for the mobile devices is particularly essential before driving a mobile campaign and advertising through mobile...

... middle of paper ...

...the methods used by which the advertisers make the payments for such advertisements.

Sharing the information is particularly important in digital marketing because open communication will only help in speeding up the understanding and collaborative opportunities. It is also necessary to keep checking the effectiveness of the digital activity by performing interim digital audits. It includes checking the performance based on traffic, engagement and conversion and then benchmarking against previous results, targets and the competitor’s performance.
The new generation is demanding the digital maturity in their expectations and preferences, so it is necessary to commit to digital marketing. Innovation is also a key to success in this field and generating and implementing new digital marketing ideas will lead to success for the current businesses.

By - Yuktesh Khanna

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