Dhl: Global Market Leaders

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DHL: Global Market Leaders

Abstract

This paper is about customer relationship polices and how they are key to the success of a business. It talks about businesses taking care of their internal/external customers’ needs, receiving and handling customer feedback, and meeting customer’s demanding expectations.

DHL: Global Market Leaders

Introduction

Marketing is the competitive/creative business strategy designed to captivate/hold the attention of individuals or companies towards an exchange of goods or services, retain old customers, and attract potential customers, to beat-out the competition, all for a profit (Rich, Rich, Haugvedt, Kister, 2002). DHL is a trailblazing mail delivery company within the global market, international express, and the logistics industry. DHL is a successful company because of its marketing strategies, increased customers sales, providing services beyond the U.S. market, and its potential for more future customers (Cuizon, 2007).

DHL provides information about its new or existing services through humorous TV commercials, news paper ads, as well as advertisement inside of various magazines. DHL’s offers its services via the internet and at DHL stores located stateside/worldwide. DHL provides guaranteed, door-to-door delivery to virtually every address in the US. DHL’s uses over 400 commercial airlines to expedite packages. DHL provides time sensitive services for the next day before and 2nd day service. DHL’s provides convenient prepaid envelopes, packs, and boxes. DHL’s Smart Mail offers pick-up and sorting to postage and delivery (DHL, 2008).

Good customer relationship polices aids in the increases of customer loyalty, sales, and profits.

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