The Importance Of Customer Satisfaction In The Retail Industry

The company has the main objective of offering superior quality products and services to its clients. This means that the company has the role of ensuring that its customers get quality services and products they offer thus leading to customer satisfaction. In addition, the company has effective cost leadership strategies with well-established distribution chain and logistics. This has enabled the company to be leading Retail Company in the world that has high customer satisfaction rating. In terms of management approach, the company has established management culture that envisions effective leadership where management is nurtured.

The companies with a distinctive strategies on operations and supply chain and thus remain competitive in the international market. The most successful when focusing in the main core of the business competition, and controlling the souring of inventory and reduce it cost with maintaining a high quality product in efficient process . The advancement and adoption of technology in the operation of these companies, has enabled them survive and compete favorably in the retailing market all over the world. The companies have also been utilizing agile approach as well as lean supply; which ensures their customers are always served in time and this boosts their loyalty.

According to them, non-financial measures, although sometimes taken for granted, can provide incremental information beneficial for the financial growth of the business. This is the reason why almost all business industries’ primary goal is to ensure that their customers are fully satisfied—to ensure that their company will thrive and be financially satisfied as well. Winning in today’s marketplace entails the need to build customer relationship and not just solely about building the products; whereas building customer relationship means delivering superior value over competitors to the target customers (Kotler et al.,

Today the retailing sector is one of the fastest growing sectors in the world. Retailers nowadays understand the importance of satisfying customer needs as essentially customers determine how successful an organisation will be. Retailers such as Tesco and Aldi today continually aim to provide Superior quality merchandise to customers whilst enforcing quality control thus this area could be said to be central to a retail company’s success. In addition retail firms are also constantly striving for the best quality customer service possible to gain a completive edge over rivals, customer loyalty and the quality of their customer service is at the forefront of the minds of some of the leading retailers. This is due the understanding that those factors play a large part in the success of retail companies as ultimately it all comes down to whether or not the customer is satisfied.

On the same note, the e-commerce is becoming an attractive avenue for retailers as they continue expanding their operations. The online platform provides a level ground for retailers to compete for the global market. Wal-Mart is one of the multinational companies that have taken e-commerce seriously. This paper examines Wal-Mart’s business optimization model. In particular, the paper analyses Wal-Mart’s optimization tool in improving its supply chain and ensuring the availability of the products in its stores across the globe.

Nowadays, most companies tend to compete to gain the customer’s loyalty by providing purchasers diverse programs namely creating brand communities, offering excellent customer service and developing loyalty programs. Customer loyalty means people buy products from the same manufacturer repeatedly rather than from other suppliers. Typically, as marketing managers, are providing excellent facility to obtain the customer’s needs and interest in long-lasting relationship, for instance, loyalty program. It considered one of the value propositions that a marketer can offer a potential customer whichever can come in many forms. In our competitive market, maintaining customer loyalty is obviously a key goal for any marketing managers, customer experience programs are the most effective way to drive customer loyalty when customers are engaged on an emotional, intellectual, or even spiritual level, and when a customer cherishes a product or service before, during and after its use (Bloemer and Kasper, 1995).

Introduction The choice of the two advertised positions in Pick n Pay was based on the fact that they both have a direct effect on the quality of performance in the business. No business can survive without customers and both positions are related to customer care and customer satisfaction. Job number 1’s focus is to take care of the needs and wants of customers as regards product satisfaction. Job number 2’s focus is to take care of the customer as regards ensuring that the shopping experience is as pleasant as possible for the customer. By focusing on a culture of pride in product, and employee development and performance, companies are able to deliver a quality experience to drive loyalty, which in turn leads to increased revenue and market position.

The sales team is the backbone in increasing sales and they need to be aware of the goals and objectives of the organization. The sales incentive program must be good enough and be a sufficient motivational factor for the sales team. While working on how to increase sales it has also been emphasized in this article as to how to review the marketing strategy. One must go back to the basics, begin reviewing from scratch and check whether the customer is satisfied. It is also important that the company understands that each of its employees is a brand ambassador and the image they portray reflects on the image of the company.

Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model. Customer- Based Brand Equity (CBBE) Model Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms.

Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory aspect of auditing under the customer-based brand equity (CBBE) model. Customer- Based Brand Equity (CBBE) Model Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms.