Dell Business Case Study

Prior to entering China, Google had high expectations of succeeding in China’s booming market for Internet companies. As Google entered China, they experienced unexpected problems that Google was not prepared to solve. Some of the problems Google faced were: criticisms from the US government and its citizens, poor service to their Chinese users, and a loss of market share to their Chinese competitors. The US government was certainly not a fan of Google entering China. The US government’s view was that Google entered China by placing move value on making profits than protecting citizens’ right to the freedom of speech.

(xi) Brand X cannot only invested small amounts of capital in China and without considering a business strategy based on factors unique to the under-developed Chinese system of commerce because China’s undeveloped infrastructure, government regulations, and regional protectionism fragment distribution channels throughout China. ( https://wweb.uta.edu/insyopma/prater/IJPDLM%20logistics%20in%20China.pdf) For example, the legal system in China is improving and it cannot protect the foreign investors at this moment. Also, because of the unperfected infrastructure, foreign investors are difficult to find the distribution in China. The product production is also affected since the system in China is not effective enough. The unclear guidelines are the main problem that is faced by the foreign investors since they do not know how to follow the guidelines.

Even offering a heavily censored and handicapped version of their search engine, Google's revenue producers AdSense and AdWords could still make billions. Google is well known as the world's most recognized brands and ignoring China's vast population from a business sense would be a regrettable decision. Google, like all international companies, must work with the governments of the countries they do business with and abide by their rules and statutes. Although the current Chinese regime has been strong on internet censorship, in the future they may change their stance and become more progressive on censorship. This could only take place with a highly-unlikely radical change in the political structure of China, but to already have a solid user base leading into that situation would be highly advantageous.

Not only did simple search results suffer, but other services such as Google News and Google Images were unavailable most of the time as well. Some of the motives to expand into China were based on f... ... middle of paper ... ...ed in front of the U.S. House of Representative’s Committee on International Relations … to testify regarding business operations in China” (Wilson). I think that Google was upholding their mission statement when creating Google.cn, as well as respecting the difference in culture and ethical views in a different country. I think that the American views of what is right and wrong probably caused Google to shut down the search engine because the general American ethical standpoint is that censorship is wrong and I’m sure that the criticism of Americans caused Google to have to choose between loyalty to America and their American customers and holding true to their mission statement, even if they had to do it using another viewpoint on ethics. Works Cited Wilson, K. (n.d.).

Ma differentiated Taobao by allowing users to post free product listings, while EachNet charged for its services. Taobao’s business model was called unsustainable by EachNet, who was later forced to adopt a similar model. EachNet’s growth was halted by Chinese consumers’ lack of trust of selling and buying online. Consumers were required to pay with credit card (not trusted by Chinese then) by EachNet, while many Chinese preferred to pay by cash. Thus, Taobao held an advantage having access to Alibaba’s established AliPay, a payment system that held the money in an escrow account before the transaction.

In the past, most competitions depended on government allocations; now, however, increasing numbers of commercial competitions are privately held to satisfy the public’s growing demand, but privately held companies have always lacked the experience needed to search, collaborate and profit from sponsorship. (QUE Jian, TAN Ling, 2005) It is a good opportunity for Chinese privately held companies, especially sporting goods brands which are relevant closely to sports games to expand influence and popularity. Therefore, the purpose of this study is to present feasible strategies for Sporting Goods Brands in China to obtain satisfying sponsorships in China. Studies of sports sponsorship in the US are needed for this research, since the American sports market is the most prosperous in the world. Some classic and more recent works include those of Rui Biscaia, Abel Correia, and Antonio Fernando Rosado, (2013).

From the demographic view point there is no gender, race, age bias that particularly Dell has, but depends upon on the education, occupation and income of the people buying various products decides further the selling and purchasing behavior. From the behavioral vi... ... middle of paper ... ...ng demand for smart phones  Profit margin decline on hardware products  Greater financial strength of competitors  Intense competition in both in tablet and computer industries  Increased International competition  Losing focus over other market segments  Current Marketing Objectives: These days the world has shifted from production focus to entertainment center. Dell is supposed to launch Latitude 10 and dual Dell XPS 10 tablets for entertainment oriented consumers that would provide awareness about the benefits of both the organizational buyers and the consumers. This is expected to lead to increased sales in the present market and would also establish new market for entertainment oriented technology. The objectives from this marketing plan may increase the tablet market share by 4% and is also expected to increase the percentage of tablets sold to 100%.

There are hazardous conditions as well as death and suicide in sweatshops that produce goods for these large corporations, particularly Apple, Microsoft, Dell, and Nike. These multinational corporations are motivated to obtain large profits by taking advantage of China’s lack of effective enforcement of labor laws. China’s history of sweatshops and factories has grown because of economic motives and government conditions. Multinational corporations such as Apple or Microsoft are “large corporations that sell goods and services throughout the world” (O’Sullivan 456). In order to maximize profits, these corporations have to find ways to cut corners and reduce input costs.

With the website being so accessible, a customer can get everything they need in one stop and not have to interact with a live person (Morris, 2013). With the help of product reviews and the website being mostly frustration free, shopping at Amazon.com is a satisfying customer experience. Weaknesses • Low Profit Margins- Amazon does has a lack of profitability from having such low-profit margins. There is around 1% profitability but Amazon seems to say that this is their strategy and it is used to deter the entry of new businesses into the market (“Here’s Why Amazon’s Profitability is So Low”, 2014). With how much they invest in the long term, the profitability will remain low for Amazon and could deter future investors with the low margins.

Previously, because iCloud service did not have a data center in China, users who want to access iCloud would need to connect to Apple’s data center in North Carolina, and then jump back to China. Far distance brings network delays, timeouts, and inaccessibility. Third, investment is not much, about one billion US dollars, with the reduction of operating costs, in the future Apple may cut iCloud related service fees. The data center is an Internet infrastructure. Because of its high energy consumption characteristics, it is more dependent on the external environment.