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lenovo strategies case study
lenovo strategies case study
lenovo strategies case study
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Introduction about the company
One of the largest technology company in the world, Lenovo had a humble beginning as a small Chinese firm founded in 1984. The company showed modest growth throughout the rest of the 20th century. It wasn’t until the company’s acquisition of IBM’s personal computer business in 2005 (Martin, 2014) that the company began to gain prominence in the technology industry. Lenovo’s innovation and strategic decision making has allowed the company to evolve on a global platform and enabled it to become one of the leading technology companies in the market today.
Company history review
Lenovo was originally founded as Legend Holdings in China in 1984 by a group of young Chinese engineers. The company did not show a significant amount of growth in the 1980s and the 90s. However, in the early 2000s, under the CEO, Yang Yuanqing, the company made a strategic deci-sion to change its name into “Lenovo,” with aspirations of differentiating itself from other companies named “Legend” in the overseas market.
The company did not show much success until its expansion in 2005. In 2005, Lenovo acquired IBM’s “ThinkPad” business (Martin, 2014). This acquisition was a major strategic move for the company as it allowed the company to gain access to the foreign markets and consumers. It also allowed the company to signficantly increase its product offering in terms of volume. By acquiring IBM’s personal computer business, the company became the third largest PC manufacturer in the world (Martin, 2014).
In 2010, because of its innovation strategy and acquisitions, Lenovo became one of the world’s largest PC producers by having achieved a considerable market share (Lenovo 2013b).
During 2011 and 2012, Lenovo made important...
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...45-google-saljer-motorola-till-lenovo, (Accessed on 1 Feb-ruary 2014).
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Hewlett-Packard (HP) is a technology leader in United States and the world. It was founded in 1939 in Paolo Alto, CA by two Stanford graduates Bill Hewlett and Dave Packard. Forty five years later another student Michael Dell in Austin, TX found another company that will essentially become HP’s biggest competitor. These two companies are pushing each other in developing new products and services to its extremes in attempt to capture bigger market share and increase profit. Strong competition is the biggest reason for tiny profit margins in this industry. Both companies use strategy that they think is the right for the given moment. We will analyze strategic moves that both companies made recently or are still making.
IBM has been a global leader in taking the initiative to bring about change. Structured by firm public policy, they have been recognized for their achievements in going above and beyond, while dragging those expectations on to their suppliers as well as internal departments. With IBM’s four major points of public policy being environmental, supply chain, employee well-being and political issues, they have carved the way to being one of the largest and most successful companies in the world.
Overall, the computer industry is relatively attractive. The potential for future growth is high but new competitors must face the threat posed by already established, well-known brands. There are relatively few substitutes for computers and the power of suppliers and buyers is low. New companies would likely be able to successfully yield a profit. Companies have been relatively successful in this industry throughout its history. It is important that all firms in the industry are able to keep up with ever changing cutting edge technology, however.
Throughout the history of the world there have been revolutions, martyrs, and innovations that have changed the course of mankind. As history has proven, one person can have an effect on many, one action can excite anything, and one invention can change the whole world. In the case of the developing world of technology, many tried, but only a few could get a stake in the fast moving industry and throughout it all one name has stamped their name on the PC business, Microsoft.
With the completion of the 1.75 billion bill, which was expected to happen before the end of the second quarter, June 30, 2005, made Lenovo become a much larger company and had more than quadrupled of its annual revenue. “The company, which owned just under $3 billion in annual revenue before the acquisition, now has annual revenue of around $13 billion and is the world's third-largest PC vendor, behind Dell and Hewlett-Packard.”(Sumner Lemon, IDG News) Lenovo, as an indigenous computer enterprise in mainland of China, was firstly incorporated in Hong Kong in the year 1988. It used to be a tiny computer producer and gained little influence in its market. After expanding its areas, Lenovo has become a multinational technology company as a technologic legend in China. Its products include personal computer...
The company plans to manufacture and distribute a strong personal computer brand and will win loyalty and preference all over the world. A strong brand is that which is known all over the world and one that enjoys the benefit of recommendation from satisfied customers.
International Business Machines Corporation (IBM) is a US based IT Company engaged in the production and sale of computer hardware and software. It offers infrastructure services, hosting services, and consulting services. The company’s product line includes servers and systems, software, disk systems, hard drives/micro drives, network attached storage, semiconductors, printing paper and toner, blade center workstation and accessories. It also offers a wide portfolio of IT services including consulting, application services, outsourcing, training, small and medium business services, and related services. The company operates its business in five segments namely, Global Technology Services (GTS), Global Business Services (GBS), Software segment, Systems and Technology segment, and Global Financing segment. The company is headquartered in Armonk, New York, the US.
To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors.
The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use. The company soon became China’s PC market leader (21.5% share) and well known throughout the Asia-Pacific region in 1999.
Have you heard about Xiaomi? Xiaomi is a Chinese technology company, and it was founded in April 6, 2010 by entrepreneur Lei Jun. He became one of the China’s top 20 richest person with net worth US$ 9.1 billion after four years that Xiaomi was founded(Olson, 2014). Therefore, Xiaomi was expending very rapidly. Up to now, the company produced smartphone hardware, software, and internet services as well as accessories. Xiaomi not only hires Chinese technical talents, but also recruit international talents. For example, it hires smart and talented people who worked for Google, Microsoft, Motorola, Yahoo and other successful technology companies around the globe before. Xiao has over 8,000 employees, mainly in mainland China, Malaysia, and Singapore, and is expanding to other countries such as India, Indonesia, the Philippines and Brazil. In 2014, more than 60 million smartphones were sold worldwide, and Xiaomi earned $12 billion revenue as a result. Xiaomi becomes the third largest smartphone producer in the world currently. In addition, after Xiaomi successfully secured $1.1 billion investment with a company valuation of $45 billion, it has achieved the status of the most valuable technology start-up in the world
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
Dell is one of the renowned companies in the world. If someone is asked to name the companies, which sell computers, he/she will definitely include the name of Dell (Martin 2002). In fact, it is widely accepted brand in the world. However, with the arrival of rival companies, post 2007, for Dell, it was testing to stay alive in the race in the computer industry. Dell in effect is acknowledged by some experts as one of the vulnerable brands. Hence, it would be preemptive for the corporation to continue to exist in the contest, where big companies, such as Apple and Acer have dominated the market by this
iPhone and iMac (D’Aveni, Dagnino & Smith, 2010). It is the dynamic capabilities of Apple
In this paper, team B will discuss the internal and external factors of the Microsoft Corporation. We will explain how these factors affect the four functions of management, planning, organizing, leading, and controlling. Also, we will explain how globalization, technology, innovation, diversity and ethics will be delegated to manage the different factors. Microsoft Corporation was established in 1975 in Albuquerque, New Mexico producing software for developing, manufacturing, licensing, and support for range of software products and service for different type of computing devices. Microsoft grew from six employees to the largest personal computer software company in the world. By 1978, Microsoft earned $500,000 in the first quarter, and by the end of the year they earned revenue of $1,000,000. In the early 1980s Microsoft, in collaboration with IBM they released MS-DOS as their first 16-bit operating system. However after the late 1980s, Microsoft started to build its reputation by creating the Microsoft windows operating system and Microsoft office product, which includes internet explorer, excel, PowerPoint, and word programs. Then in the late 1990s, Microsoft teamed with Sega to incorporated their windows software package into the game developer’s Dreamcast hardware. Also they developed their own gaming system called the Xbox and that eventually was replaced by the xbox360. Microsoft has come a long way and is no longer just a worldwide leader in computer programming but also a major part of the technology world. Microsoft windows have been the flagship and accounts for most of its revenue for Microsoft: but the company has also branched ...
Hewlett-Packard is a global technology company and after its merger with Compaq it became world’s biggest computer hardware and peripherals company in the world, ranking 20 in the Fortune 500 list. Company is doing business in more then 170 countries including the ones that are developing and under-developed. Being a large company gives HP many advantages like dominating the market for printers, both laser and inkjet, and both for consumers and companies using the economies of scale. The company is also taking an active role in developing the capacity of new markets all around the world, engaging with other multinational corporations, non-governmental organizations and other world governing bodies to reignite the competitiveness at home and abroad through policies and strategies that can support free-market economies. This is one of the reasons that makes HP a leading technology company in the growing IT markets (HP Annual Report, 2003).