Dave And Busters Inc

1745 Words4 Pages

The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.

Founded in 1982, Dave and Busters in America’s leading upscale restaurant/entertainment concept and currently operates 17 locations across the United States. Dave and Busters aggressive domestic expansion plans continue with 6 additional 1999 openings slated for San Antonio, a second site in Atlanta, St Louis, Austin, Jacksonville, Florida, and Providence, Rhode Island. At least seven more Dave and Busters locations are scheduled to open across the United States in the year 2000. There are currently two Dave and Busters operating in the United Kingdom under licensing agreements with Bass Pic. The company also holds international licensing agreements for the Pacific rim as well as Western Europe.

On January 28, 1999 Dave and Busters Inc. announced estimated record revenues for fiscal year and 1998 of $180,000,000 versus $128,504,000 in 1997 for a 40% increase. The company reported that these increased revenues were a function of positive comparable store revenues and higher than expected volumes at new complexes.

This company focuses on quality and customer satisfaction. Their need to achieve goals beyond their measures is consistently shown in every aspect of the complex. They are also trying different ways to satisfy each age group. First of all, if you’re under 21 you must be accompanied by a parent or guardian that’s 25 or older. After 10:00 p.m. no one under 21 is allowed in. This is an advantage as well as a disadvantage for this company. The advantage is that they can draw in a certain type of crowd after 10:00 p.m., then the facility pr...

... middle of paper ...

... and Busters to continue their competitive advantage and record breaking profits they must do a number of things. First of all, the company must remain on the leading edge of technology. A large portion of their clientele is dependent on the new technology and innovative designs of Dave and Busters’ video games. If they lose this edge, they have lost their niche in the market. Second, the company must maintain it’s high priority involvement towards customer satisfaction. As any company knows, customer satisfaction means everything. And as of now, Dave and Busters is maintaining an A+ as far as customer satisfaction goes. Finally they have to adapt to the many different needs their clientele demands. Customer needs and wants are not subject to stay constant. Dave and Busters must continually research what their customers want and what they demand. There are many different methods they can use; demographics, surveys, questionnaires, etc. Dave and Busters Inc. is on the forefront of the restaurant/entertainment business. With their competitive attitude and award winning drive and ambition it seems inevitable that they will continue to be the elite leaders of the newly founded market.

More about Dave And Busters Inc

Open Document