Who
LifeStraw has a wide customer base ranging from outdoor enthusiasts and survivalists to the charitable who donate the water filter to those in need. Many safety conscious people also fall into the LifeStraw's target market as these potential buyers remain supplied with natural disaster preparation kits, of which a LifeStraw makes a great addition.
The market segment which would be interested in making donation purchases is large and has great potential as there are multiple benefits for this type of purchase. Firstly, donation purchases are financially viable because they may be classified as charity for tax incentive purposes. Donation purchases also allow the giver to address their higher-level desires depicted on Maslow’s hierarchy of needs. Whether a single donation is made or a recurring habit of donation forms, a person is able to meet their social acceptance, esteem and/or self-actualization needs. While many who purchase the LifeStraw for donation purchases may fall into the higher income demographic, research shows that even the impoverished who own very little tend to give what they do have to others as the act of giving with a charitable mind-set reaps many worthwhile benefits, such as self-actualization. (opposingviews.com)
Due to their online presence, LifeStraw is available worldwide to anyone who has access to the internet, therefore many demographic types in many geographic areas are reached. While certain VALS types, such as the Experiencer, or certain psychographic types, such as those who enjoy sports, health or innovative gadgets, may be more inclined than others to pick up a LifeStraw, all market segments contain potential LifeStraw customers.
How Many
The personal LifeStraw, which was released in 20...
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...t in their home in case of natural disaster.
Some users become customers after seeing an advertisement, public relation or media statement while others are referred to the device by a friend who is a satisfied user. With the increase in e-commerce customer reviews, it is likely that a large sector of new customers are drawn in from reviews on websites such as Amazon. (NATASHA)
Why Non-customers
Some potential customers have sufficient access to clean drinking water year-round where they live and are not concerned with possible future threats to their current water sources. Others are not familiar with the product because they have not seen an advertisement or heard of it by word of mouth. Some people who have heard of it but are not interested in innovative products, such as the Survivalist VALS type, will most likely not be interested in trying the LifeStraw.
Cullity argues the conclusion that we should always help others who are in need as long as doing so does not cause significant harm to yourself is too demanding, it seems as though mostly all sources of personal fulfilment would be morally impermissible if the demand to donate to aid agencies were to be fully carried out. If, for example, I wanted to do anything with my free time that involved what could be considered unnecessary spending then this would be considered immoral because theoretically the money you would spend on yourself could have been spent on donating to an aid agency which could use the money to save a child’s life. It is for this reason that Cullity argues in his paper that the Severe Demand can be rejected from an appropriately impart...
Peter Unger attempts to persuade his audience into believing that it is their moral obligation to do anything and everything in their powers to reduce the suffering in the world caused by poverty. He takes a utilitarian approach to the poverty question by arguing that we should focus on how to save the most people by using donations as efficiently as possible. This means that we must not only take into consideration number of lives saved but also the amount of good each of those lives may do.
Most people feel that they should help the needy in some way or another. The problem is how to help them. This problem generally arises when there is a person sitting on the side of the road in battered clothes with a cardboard sign asking for some form of help, almost always in the form of money. Yet something makes the giver uneasy. What will they do with this money? Do they need this money? Will it really help them? The truth of the matter is, it won't. However, there are things that can be done to help the needy. Giving money to a reliable foundation will help the helpless, something that transferring money from a pocket to a man's tin can will never do.
The need of water is not any easier to implement. Fresh, sanitary water is not something that is not found very often in Cormac McCarthy’s book. The man and the boy have to drink water from low, almost empty, lakes. Which has to be filtered before consuming. Later on in their journey, they find water to drink from a trap door (McCarthy 122). Although these circumstances may not be ideal for any human, the two have no other choice if they want to
Singer’s argument may have swayed many people to donate their dispensable income to children in need despite the fact that it has many fundamental flaws. He argues that we should give away the majority of our earnings to charity. Since Singer wants the reader to donate such a large amount of money, the readers are given no choice but to contribute nothing whatsoever. His solution is not realistic and does not take into account the long-term financial impact this type of donation contribution system would have on a country’s economy.
Introduction This paper presents a dynamic model on the consumer behaviour in the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition to the consumer behavioural issues and consumer analysis and recommendations. Research studies have argued that industries or companies experience lots of issues in awe of the logistics of their daily routine, giving them the knowledge that can be used to anticipate incoming situations with the way of tackling problems. However, with the familiarity and repeated external occurrences in the marketing scope of an industry, there are many implementations carried out in solving such problems without complexity.
Product differentiation – by offering different products, services, or product features, the company can charge higher prices, or appeal to different audiences. Use of IS have enabled new products and services, that increase the levels of convenience in using existing products and services. By acquiring PayPal, eBay greatly enhanced the ease with which customers can pay for their products. Google keeps an innovative approach towards search engines, by introducing Google Maps, Google Translate and others, which improves the ease of usage. Using online live chatting systems and social networks contributes to understanding of customers. It also adds value and improves customers’ stickiness to website (Booth, Roberts, and Sikes 2011)
...l forms of life, and the continued observance and regulation of water treatment by the government and independent companies to help create safer techniques for waste water treatment.
As the sustenance for all humankind, animals, plants and other living organisms, Water is the greatest natural resources on this planet and it is becoming scarcer and more of a necessity. Water is a basic need and not a want in the same way that without air to breathe, cannot sustain life. Safe, clean water and good sanitation is a right. Therefore, the right to safe, clean water means the right to life. According to United Nations human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, ethnic origin, color, religion, language or any other status. Based on UN definition I am confident to assert that safe, clean drinking water and good sanitation is a basic human
Tie to the Introduction: Many organizations are working to spread awareness of the issue so that people will conserve water in small ways in their own life. If each of us just takes a few minutes less in the shower or doesn’t just poor old water down the drain, imagine how much water we could be saving.
„X Encourage household water security by making enough water of adequate quality available year-round to ensure family survival, health and productivity, without compromising the integrity of the environment.
Water Scarcity is harmful to human life because when water is poorly managed throughout the world, those who need water are deprived of nutrients they truly need causing them to die. This eventually affects the global population. Therefore many experts have proposed several solutions such as the LifeSaver Bottle, TrojanUVPhox treatment system, and Waste Water Recycling.
This essay will explain what is meant by excellent customer service, outline an excellent customer service structure and give ways in which it can be maintained. It will also state the impotence of customer service to a business or entity.
Many people around the world need water. Around 780 million people are unable to get clean water (One Billion Affected). People who do have access to clean water in their homes, have to pay a fee. The people who struggle to live obviously do not have enough money to buy water. People who are unable to have clean water have a good chance of dying either from disease or from dehydration. At least 3.4 million people die a year from water problems such as sanitation (One Billion Affected).
This have create so much ease for the access of information and entertainment. The use of the Internet have constantly increase the amount of user capability to multitasking, as of September 2009 there have been up to an increment of 30% in the US (Gali Einav, 2010). With technology as a rapidly growing trend, consumers find it relatively a necessity to own a smart phone. Having to view the news without the interference of having to wait through commercial or advertisement, the internet has created a passive platform for advertisement to be display passively. With the Internet supporting throughout multiple kind of device’s platform, the hassle of viewing the news will not be an issue for any consumers as long as they are logged on. This has caused a great deal towards the mainstream media, by creating participating communities around the media events. Consumers may choose to desert and choose the Internet as a substitution of traditional news media with the assumption of users being a more active consumer, rather than passive (Scott L. Althaus & David Tewksbury,