Creativity In Creativity's Approach To The Creative Processs

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Recommended: The importance of creativity and innovation in an organization

To investigate creativity in organisations attention should be shifted to the creative processes that these organisations utilise. These creative processes may share similar phases including generation of knowledge and awareness, incubation process, birth, evaluation and implementation of ideas. The generation of knowledge and awareness depends on various sources whilst, may be classified into internal and external. Research and development, marketing, production, purchasing and sales may constitute internal resources. On the contrary, external resources may include suppliers, clients, competitors, consultants, distribution and networks. Moreover, as creativity process may be time-consuming when individuals do not evaluate their ideas, incubation …show more content…

Individuals tend to seek solutions to specific problems, based on any kind of prior experience in relation to the particular problem. However, the excessive dependence on previous experience renders the creative approach to the problem insufficient (Scaltsas, 2016). Furthermore, rational thinking is a distinctive function of human nature, which is triggered when people need to have a deeper understanding of the environment in which they operate. Nevertheless, rationalisation as a cognitive process deters individuals from developing creativeness. Additionally, the fear of failure is another obstacle in terms of creativity. More specifically, the thought of possible failure rather than the actual experience is the one that evokes inertia by preventing the utilisation of creative thinking as a means for problem solving. Likewise, the fear of rejection, which is originated from the human's inner need to feel acceptance from his/her surroundings, results in weakening of creative thinking as the opinion of others, prevails. Finally, the stimulation of mind with new information is crucial so as individuals to enhance creative thinking. In most other cases, passive thinking prevails and the mind debilitates. A substantial cause of passive thinking is considered the repetitiveness through daily routine, resulting to people's tendency to seek pretexts so as to avoid thinking and acting proactively (Tracy,

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