The Importance of Creativity for Organizations
Nowadays creativity and innovation are becoming extremely important to the success of all business organizations; because they are facing major and rapid changes in the environment. To cope effectively with the change, organizations must become more innovative, developing the ability to quickly plan and implement adoptions to change their environments.
There is a direct link between creativity and important organizational outcomes such as productivity and quality; because creative thinking increases the quality of solutions to organizational problems, helps to stimulate profitable innovations, revitalizes motivation, upgrades personal skills and catalyzes effective team performance. Therefore organizations must motivate creative thinking because it is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative.
Definition of Creativity:
Creativity is the generation of novel, useful, and predictable ideas that may meet perceived needs or respond to opportunities for the organization. In other words; creativity is seeing analogies where no one else sees them. Actually creativity is the essential first step in innovation, which is vital to long term organizational success.
The Creative Process:
Creativity is a complex process and it is really a part of most non-programmed decisions. Creativity is not something which can be saved for special occasions. On the other hand there are unique features for the creativity. The creative process is used to find problems, identify alternatives and implement solutions. The creative process has 5 basic steps:
a) Preparation: Creativity is not a passive activity; therefore the first step requires a thorough investigation to ensure that all parts of a problem are understood fully. During the preparation stage the employee gather the necessary information and concentrate on the problem or issue.
b) Concentration: In his step, personal or organizational energies and resources are focused on solving the problem, and a commitment is made to find and implement a solution.
c) Incubation: This is the stage of reflective thought. The employee put the problem aside (sometimes out of frustration), but the employee’s mind is still working on it unconsciously. This stage is usually a...
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...m, Eşitlik, Geliştirici, Cesaretlendirici, Açıklayıcılık that evaluates the positive side which adds up to form İDEAL PUAN; and Kritik, Azarlama, Fırsatçılık, Tekilcilik, Egoistlik, Dogmatik that evaluates the negative side of the company finally adds up to form the KAPALI PUAN.
This points; İDEAL and KAPALI give an idea about overall performance about creativity issues on the employees’ p.o.v.
Application:
This survey is printed on two sheets of paper which are handed out in HQ of one of the commercial banks’ departments of Organizasyon ve İş Geliştirme, Bireysel Krediler, Call-Center, Mimarlık ve Emlak, Muhasebe.
The surveys are handed out to 62 employees and asked to fill in freely then the questionnaires are collected.
Evaluation:
The hypotheses are tested in SPSS using the mean differences of the populations mentioned in hypothesis, the results are provided in charts as follows;
First analysis is inner-consistency about the survey which correlates the İdeal puan and Kapalı puan with corresponding subgroups, and also tries to relate the İdeal&Kapalı puan to each other.
W. In the second part of this step, the students are encouraged to develop categories for the ideas they brain stormed. The second step is step W determining what I want to learn. In this step, the students are encouraged to create questions and are asked to write down the ones that interest them the most.
10) For one of my classes this semester, I had to create a zine that required me to use my creativity to get it finished. When I read the stages that mostly occur when being creative in our text, it greatly resembled my processes of doing the zine project. I prepared through brainstorming ideas and concepts that related to the course material. Once I got frustrated with trying to figure out more ideas, I went into the incubation stage that followed me focusing on another assignment rather than the zine. After setting time aside from the zine and looking at new and different material that was when the insight stage began and I was bombarded with new ideas. Finally, I entered the verification stage and it made it possible for me to figure out new ideas that made it possible to finish the zine.
Creativity should be about the pure enjoyment of having been involved, influencing others and being influenced, combining ideas and preserving those that speak to us, discovering and appreciating all that which is greater than ourselves.
Shaughnessy, M. F., & Wakefield, J. F. (2003). Creativity: Assessment. In N. Piotrowski & T. Irons-Georges (Eds.), Magill's encyclopedia of social science:Psychology (pp. 459-463). Pasadena, CA: Salem Press.
Often, creativity phase plays critical role in providing good opportunity to familiarize the client with the team work. Moreover, they share potential ideas and proposals to reduce cost; without affecting quality or functionality negatively. Accordingly, there will be a base of ranked and classified ideas and views.
Design thinking process has eight generation stages: observation or analysis, framework, imperative or facts, solutions or alternatives, alternative evaluation and concept selection, implementation, construction, and post occupancy evaluation.
What exactly is creativity? To be creative is to understand and connect the small details of our experiences, both good and bad (creative something). Creativity involves a person using his or her original ideas to create something. Artists such as poets, writers, painters, designers, and more use creativity on a regular basis. They use creativity to come up with new ideas and create original works of art. A poet would use his or her creative abilities to write and produce a poem just like a painter would use creativity to paint a painting.
Innovation has become a critical element for a business to be successful. More emphasis is placed on creativity as it is the core that drives innovation within a company. Businesses must provide a conducive work environment to produce and grow a creativity amongst its employees. We will discuss the five critical component to a creative work environment which include challenging work, organization encouragement, supervisor encouragement, work group encouragement, lack of organization impediments and freedom.
Over the course of this class I have learned how important it is to be creative and innovative in the way that businesses are conducted within the organizations. The ability to innovate is the “secret sauce” of business success (Dyer, et al., 2009). However, creativity and innovation cannot take place if the leaders are not willing to foster a culture of innovation within the organization. Amabile & Khaire (2008) asserted that, it is essential to motivate people to contribute ideas by making it safe to fail. Stress that the goal is to experiment constantly, fail early and often—and learn as much as possible in the process. Convince people that they won’t be punished or humiliated if they speak up or make mistakes (Amabile & Khaire, 2008).
Creativity, it’s a broad topic of just new things and ideas among people. The definition of creativity is the use of the imagination or original ideas, especially in the production of an artistic work. PBS describes creativity as, “The new ideas and new connections between ideas, and ways to solve problems in any field or realm of our lives. The concept of creativity is often hard to grasp because creativity isn 't a tangible thing its just and idea. Also, because it’s hard to differ between a truly original idea and an idea that is just shaped from others. With all this being said, it can be hard to figure out where creativity comes from.
Since we are born we have imagination and as we grow up this imagination may increase or decrease. Creativity strongly relies in our imagination. Depending on different circumstances people learn to express their creativity openly while other people close themselves and believe they do not have creativity. Creativity is a natural talent that every single human has. Creativity can be used to solve a complex problem in a different manner or just to find innovative ways to have fun. Creativity is thinking out of the box. Even though creativity cannot be taught from scratch there should be a class that is specific for creativity.
However, design thinking is present in each stage of journey from the brief until the finished work. Furthermore, different solutions can also be produced for any given brief and these can differ widely in the levels of creativity,
In defining Creativity, Franken (1993) refers to the use of imagination or original ideas to create something; it is the tendency to generate ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. Creativity and
A classic reason for creativity in business is competition. Predictions for competition in the future come from the pressure of new and existing competitors, as well as the changing market due to globalization. Competitors are getting keener, quicker, and hitting the market with new and thrilling products more swiftly. New products and services are being released at ever increasing speeds. This is placing extra weights on existing firms to keep up, either by matching product features or attempting to move ahead of
Creativity is a key part in the entrepreneurial process. It is the ability to invent something new or change something (Webster, 1976). According to (Cromie, 2000), Creative people show some particular characteristics. They find problems very interesting and are not afraid of obstacles; rather, they try to find out the solution of those problems.