The Importance Of Creativity And Innovation In Business

1575 Words4 Pages

Creativity is a way of bringing new idea into existence or to come out with a product through an imaginative skills or ability. With this, there must be a preexisting idea that will serve as a platform to act. All innovation begins with creative ideas. Creativity is the foundation of innovation.

Creativity is needed for innovation but however not sufficient for innovation.
Some creative ideas are amazing, simple and others complex. Creativity is a process, and it improves when a person continually work hard and come out with new ideas. Harris (1998)

Innovation may be defined as exploiting new ideas leading to the creation of a new product, process or service. It is not just the invention of a new idea that is important, but it is actually …show more content…

There is no innovation without creativity.

While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. Creativity and innovation should be the priority of every business.

The Importance of Creativity in Business

Organization operates in a strongly competitive environment manning creativity a vital component in business growth. Creativity is what sparks big ideas, challenges workers way of thinking and make way for new business opportunities,

According to Marion, “There are a lot of competencies that go into realizing an innovation. Creativity is different because creativity is a mechanism to being innovative. You can have great ideas, but not be innovative.”

Creativity and innovation fuels businesses to achieve their goals. As the business grows, it goals need to be changed. In Ghana, communication networks such as Vodafone Ghana and Airtel Ghana are trying to raise to the challenge by creating more room for innovations to make them competitive. meaningful, productive conversations that lead to positive action, the group …show more content…

It doesn't matter if we're talking about developing a new strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve.

Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. That's why it is important an open exchange of ideas to be supported and encouraged by the company.

Albert Einstein famously said that “we cannot solve the problem with the same thinking we used when we created them”.

1. Increasing Competition
A classic reason for creativity in business is competition. Predictions for competition in the future come from the pressure of new and existing competitors, as well as the changing market due to globalization. Competitors are getting keener, quicker, and hitting the market with new and thrilling products more swiftly. New products and services are being released at ever increasing speeds. This is placing extra weights on existing firms to keep up, either by matching product features or attempting to move ahead of

Open Document