Coors Light Advertising Essay

Introduction The human mind tends to value friendship above many other pursuits in life, to the point that corporations have learned to promote their goods and services under the guise of creating a more fulfilling, friendship filled life. This can be seen throughout daily life on billboards, television ads, and even on the radio. This illusion of friendship is used to communicate that your life will be better with this product. As Twitchell states, “Manufacturing both things and their meanings is what American culture is all about,” (Twitchell, 10). These brands seek to instill positive emotions into the very meaning of the object. I will be analysing two advertisements — a Coca Cola ad and a Coors Light ad. In this paper, I will describe

In all of the visible faces, individuals were displaying duchenne smiles; they were raising the corners of their mouths, causing nasolabial folds, as well as lifting the cheeks, forming crows feet in the eyes of many of the characters. According to Nonverbal Communication, duchenne smiles “factor significantly into our judgement of everything from a loved one’s true affection for us to the genuiness of a teacher’s praise to the sincerity and credibility of a politician running for office,” (Burgoon, et. al, 121). Because of these genuine smiles, we are more likely to trust and accept what the people in the commercials are

Because of the way the actors have been positioned, we are likely to place these people into friend category. We may then make up stories to ourselves about how these people interact, their great lives, and so forth. Because they are relatively attractive people that we have interpreted as friends, we are likely to be subject to the halo effect and believe that they are happy, prosperous individuals whose message we should trust, a message which is predominantly the idea that this product will help you get close friends, happiness, and pleasurable