Chrysler Case Study Essay

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Throughout the aspects of this case study and utilizing the competing values framework I can determine, all of these characteristics in one shape or another. The Chrysler company has gone under tremendous change internal and external. Some of these characteristics are focused on a bit more than others, but are there all the same.
The Chrysler Group did not have much of a clan culture due to the past management processes. Sergio Marchionne saw that real change had to come from the those that made up the company on the ground level and on up. By engaging his employees he was able to weed out the bad and keep the good. Communication and collaboration were key factors in Mr. Marchionnes’ strive for a better clan culture. The process to …show more content…

Mr. Marchionne had to assume charge of the operations of Chrysler to ensure the company's survival. He evaluated the staff and operations to grasp what changes needed to take place. These modifications included: staff loss and merging with a partner company, Fiat. Finding a solution to a problem is easy, but Mr. Marchionne took the time to understand it. By determining the events that have kept the spiral of Chryslers’ downfall, he was able to assist the company adapt and develop in a confident way.
Mr. Marchionne used all of these characteristics to make Chrysler a market culture. The company had been losing profits and not showing any signs of change. Applying all of these techniques gave Chrysler a chance to be productive and profitable once again. “A vision represents a long-term goal that describes “what” an organization wants to become” (Krietner & Kinicke, 2013). Organizational change is a difficult and lengthy process. The case study concludes with Mr. Marchionne's strategy for Chrysler to become stable in the near future. Chrysler will continue to use these different characteristics to create a specific culture for company goals and their employees.

Kreitner, R., & Kinicki, A. (2013).The Process of Culture Change. In Organizational Culture, Socialization, and Mentoring. (10th ed., p. 73).

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