In 1943 Abraham Maslow defined the five human needs and ranked them in importance. Taco Bell continues to be effective marketing its products to address the physiological and esteem need of its consumers (Gunelius, 2014). The story can be defined as the emotional connection that is made with a product or a brand. Taco Bell has created a story line that makes the consumer believe that their party will be enhanced by a Taco Bell product, in this case the Doritos Locos Tacos (Campbell, 2013). This strategy is vital because the ability to appear to the emotions of the consumer is the most effective method to develop perceived needs in the mind of the consumer.
The McDonaldization Thesis presupposes some familiarity with sociologist George Ritzer's earlier work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". These principles include efficiency, predictability, calculability (or an emphasis on quantification), and control (especially via non-human technologies). All of these combined constitute the formal rationality or basis that makes up McDonaldization. In his works, Ritzer continues to alarm many by depicting McDonaldization as "a largely one-way process in which a series of American innovations are being aggressively exported to much of the rest of the world". The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural practices are threatened by McDonaldization.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals.
4. PROMOTION The promotional activities adopted by McDonalds helps to communicate efficiently with the target customers. The diagram gives an idea about the promotion strategy of McDonalds. Application of the above mentioned Communication Mix describes the cost that is feasible as per the consumers. Some of the most famous marketing campaigns of McDonalds are: (a) “You deserve a break today, so get up and get away- To McDonalds” (b) “Aap ke Zamane mein, baap ke zamane ke daam” (c) “Food, Folks, and Fun” (d) “I’m Loving It” McDonalds corporate used these various techniques to become the world’s largest leading Burger Empire.
One of the major establishments in the hospitality industry that has benefited from comprehensive marketing strategies and initiatives is McDonalds Corporation in fast food operation. McDonalds Marketing Efforts and Target Audience: As previously mentioned, McDonalds Corporation is one of the establishments in the hospitality industry that has profited significantly from comprehensive marketing strategies and initiatives. The essence of the firm’s marketing efforts is emphasis on becoming the best fast-food restaurant rather than becoming the biggest fast-food chain through an initiative called a plan to win. As a result, the corporation has continually focused on building its brand through listening to its customers in its various stages in the marketing process. McDonalds develops its marketing strategy after analyzing detailed information regarding its customers in order to create the correct marketing mix.
This competitor is renowned for its ability to produce quality ready-to-eat, comfort foods and snack foods. JF Foods not only has a considerable portion in the private label market but produces foods that target the growing sector of the market. Through acquisition of JF Foods, Van Heerden could obtain their core competencies for innovation. Stransky is renowned for successfully spotting new market opportunities by actin... ... middle of paper ... ...Financial Officer against the acquisition initiative. The inappropriateness of the acquisition attempt is shown in the fact that many competitors were adopting such strategies and customers contentment with current products.
This is big business, and it includes traditional food companies like Mars, Nestle, Procter and Gamble, Colgate Palmolive, Cargill, among many smaller players. This book is about the unique relationship between these wonderful creatures and the people who care for them and how that relationship is a new consumer partnership like no other. This new consumer is forcing a lucrative industry into finally adopting the same food safety ethical framework as the rest of the food industry. They are influencing regulators and retailers with the virtual sounding board of the blogosphere. As a result of the new activism the industry is faced with a new predicament as assertive consumers deal with a crisis of confidence over the globalized ingredient commodity trade.
The Huffington Post. TheHuffingtonPost.com, 06 Mar. 2013. Web. 09 Dec. 2013.
There are a number of threats I see with the McDonald’s Corporation. First and foremost, the food industry is an extremely competitive industry. They are not only competing against other fast food chains but they are also competing against fast casual restaurants and premade food market. Another threat to McDonald’s and the fast food industry is the fact that millennials are more health conscious and are eating less fast food, baby boomers are also choosing healthier