As on of the top fried chicken chains in the US and a company that is still growing rapidly over the years, Chick-fil-A has already achieved $5.8 billion in sales, making it larger than any pizza brand to date in the country.
Chick-fil-A is the 8th largest fast food chain in the US by sales, generating enough revenue per restaurant than any other food chain across the country.
To contribute to its success, Chick-fil-A has made improvements and has added innovating ideas to help feed its growth; here are the 8 major changes the company has done in a year:
1. Opened its doors to New York City
Chick-fil-A opened its doors to Manhattan on October 3 2015 at the corner of West 37th Street and 6th Avenue. It is New York's first Chick-fil-A
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One year after the coffee launched, the company doubled it sales.
3. Table service in its restaurants
When someone eats at Chick-fil-A, they are given a plastic table marker to place on their tables after they order, an employee will then deliver the food to them, eliminating long lines in the counter. They've also added service that would refill customer's beverages or deliver items like condiments and napkins.
4. Chick-fil-A added new items to their menu.
In some select restaurants, Chick-fil-A offers a smokehouse-barbecue bacon sandwich and side of baked potato. They also launched a frosted lemonade that is available nationwide and an ice cream they call the "ice dream".
5. The company got rid of cole slaw and replaced it with a kale and broccolini salad.
The cole slaw has been in the menu for 49 years and Chick-fil-A thought it was time to change this siding. The kale and broccolini salad offers hand chopped kale and broccolini tossed in a maple-vinaigrette dressing and topped with dried sour cherries and nuts, pecans and almonds.
6. Chick-fil-A tested new
According to Chick-Fil-A’s website the process to own a franchise is lengthy and rigorous. Chick-fil-A: Franchise Application Information. (n.d.) “At Chick-fil-A, we believe that our success in a community is tied directly to the caliber of the individual fra...
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
Chick-fil-A’s system is closely aligned with the TQM system because their primary concerns are quality in products and services, customer satisfaction and overall dining experience, and employee loyalty. Top -management focuses on the long-term rather than the short term results, which is one of the reasons they promote Chick-fil-A by giving away free meals. Dan Cathy the president of Chick-fil-A, Inc. said, “While others might think giving away so much is a shortsighted waste of money, we understand the return that will come from that investment” (Cathy, 2009). Customers will come for the free products and enjoy the experience so much; they will return and tell their friends and family. Chick-fil-A puts quality first in every aspect of the company. For example, Floor maintenance is very important at Chick-fil-A. It is the third largest
Chicken nuggets is a popular food to many people. Many may ask who makes the best fast- food chicken nuggets ? This question is probably the most opinionated question ever ? There are many fast foods restaurants that sell chicken nuggets such as: Wendy’s , Mcdonald’s ,Burger King and Chick- fil-a.These four different restaurants all have different tastes to their nuggets. Now in my opinion ,chicken nuggets from Chick-fil-a are the best . They have great chicken and that is more flavorful. One other difference from chick-fil -a and these other fast foods restaurants is there chicken isn’t processed. The chicken is seasoned and cooked to perfection in the restaurant. According to Johnson , Chick-fil-A takes the title. The classic McNuggets are second, followed by Burger King and Wendy's.
Overall, it seems as though Chick-fil-A there are several main reasons that Chick-fil-A seems to continue to thrive and be successful. One reason has to do with how much the company makes their brand known and supports their brand. Another reason is that the company solely focuses on the product of chicken related products. Lastly, it seems as though Chick-fil-A’s community involvement keeps people coming back to eat and support Chick-fil-A overall. It will be interesting to see what journey
B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)."
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
If given an opportunity to be an operator of a Chick-fil-a I would work hard to make my restaurant the first choice customers would choose for great tasting food, and the best customer service they have ever received. I have been to and observed many different Chick-fil-a’s and how they meet the challenges they face when serving a lot of customers and I want to be a part of that. I want to participate in the continuing success of Chick-fil-a.
The articles referenced below give an overview of the structuring of Chick-Fil-A. They detail everything from the way the hierarchy of positions is designed, to the way employees in the organization are treated to keep workplace morale high. The first article is very cut and dry, but also very informative. It lays out every position held in the company, from the CEO to the front line worker. The chart is very extensive, and shows just how many people are needed to run a corporation at this level of success and magnitude. Chick-Fil-A places a very high value on the personal growth of their employees, no matter how low the ranking. The second article is an overview of the entire company, but contains
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
2 President, BCG Senior Vice. "U.S. Fast Food Market Share 2015 | Statista."Statista. N.p., n.d. Web. 05 Oct. 2016.
To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all ' superior service.
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.