Cheerios Advertisement Analysis

784 Words2 Pages
bulb-icon

Recommended: Marketing environmental factor

In today’s market, there is I a drive for people to be a more conscientious consumer, this means that they think about their personal health and the effect of global health before they buy. (Solomon.2017) Due to the fact, that people are thinking more about the environment and effects products have on the world, marketers have found themselves taking a different approach to reach their target audience. A new way of marketing is called Green Marketing, this type of marketing involves the development and implementation of environmentally friendly products. (Solomon.2017) This method is especially stressed to the customer that is buying the product. For example, in the KIA Niro, Melisa McCarthy is showing traveling around the world to do her best to save …show more content…

Markets have found a need to represent all different types of families. In a Cheerios ad, you can see an interracial family. The little girl is concerned about her father’s health and empty’s a box of Cheerios onto his chest when he is sleeping. (G.2013) This ad did get some back lash as it was one of the fist ads to show a different type of American family. Another ad that spoke to this and called out all the people who question what a family really is, was developed by Tylenol. In 2016, they put out an ad that made people consider what it meant to fall in love, start a family, and get married. In the beginning, it shows the traditional family, then in the second portion in speaks to interatrial couples, lesbian couples, and a gay couple adopting. (Wong.2015) This is the standard that most commercials now go by. Today you see many more companies not being afraid to use different family dynamics in their ads. Marketers are now realizing that it is not ok to alienate a specific group of people, and if they include everyone in their marketing campaigns they will have the opportunity to reach a larger

Show More
Related

  • Walmart Stereotypes

    950 Words  | 2 Pages

    Instead of having a heterosexual, same race couple, the commercial could change the couple to a same sex couple or an interracial couple. In doing these things, the commercial would be breaking traditional stereotypes in

    Read More

  • Amtrak Rhetorical Analysis Essay

    922 Words  | 2 Pages

    If a person were to read the comment threads on news articles regarding the Amtrak Ride with Pride advertisement, they would run across many unhappy commenters claiming the advertisement to be an abomination of traditional American principles or a threat to the sanctity of marriage. However, they would also run across many more commenters exclaiming their pride and gratification toward the government-subsidized company for launching the ad campaign and expanding the definition of a “normal” family. Regarding this idea, author Jess C. Scott says in her book New Order, “What good are social norms, really? I think all they do is project a limited and harmful image of people. They impede a broader social acceptance of what someone, or a group of people, might actually be like” (Scott 61). Families come in a variety of shapes and sizes, with variations in race, gender identity, and sexual orientation. The sooner society stops associating certain groups of people with certain stereotypes, the sooner an advertisement with two fathers will be less

    Read More

  • Lunchables Advertisement Analysis

    2124 Words  | 5 Pages

    The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables

    Read More

  • The Importance Of Feeling Seen Summary

    486 Words  | 1 Pages

    Roxane Gay’s essay “The Importance of Feeling Seen: Why Interracial Families on Commercial Matter” is about why interracial families on commercials matter. It’s about how other people do not like seeing two different races together. It talks about how back in the day we hardly had any interracial families, and that if we did they were frowned upon. They would say mean and angry comments about their families being an interracial relationship. It talks about how even now we still need to change our views on interracial families that we are still judging people them for being in a mixed family.

    Read More

  • Interracial Family Essay

    1001 Words  | 3 Pages

    As America keep growing things change and others don’t, such as racism and the discrimination of people. Cheerios a well-known cereal that is consumed by all ages has continued to spread happiness and health. This specific brand of cereal is known for being heart healthy and promoting a family environment in their ads. The question is if this brand is so popular why did an interracial family put into an ad cause such a backlash?

    Read More

  • Controversial Cheerios Commercial Analysis

    833 Words  | 2 Pages

    Although the percentages are still growing in the numerical aspect, a large number of people are not very welcoming to the idea. But why? There are many people who are fighting for gay marriage and equal rights, yet once different races, especially black, are involved, people are up in arms. This is not fair, because they deserve to be treated like equals as well. The commercial received such nasty and out of hand remarks that YouTube began to ban anyone from commenting and the comments can no longer be seen. There is another video on YouTube that is called “Kids React to Controversial Cheerios Commercial.” In this video, kids watch the commercial and are asked questions based on what they watched. When asked the question “What do you think of the family?” They responded with “they seemed nice!” and “they are a good family.” Not once did they bring up the fact that it was an interracial family, and when they were told that people were upset with the commercial due to the family’s differences, they were appalled, saying that people fall in love like that, and that there is nothing wrong with that

    Read More

  • Marketing Reflection Essay

    1007 Words  | 3 Pages

    Young, D. (2012). Green Marketing & Marketing Ethics, Room 009, Block 17, Middlesex University Dubai. (25th March, 2012)

    Read More

  • Cheerios Target Market Analysis

    257 Words  | 1 Pages

    Many steps are taken while marketing a product or company, such defining a target market and researching the best approach to gain customers (Solomon, Marshall, & Stuart, 2012). Due to market fragmentation, many markets can be divided into small subgroups allowing for a better marketing approach. As seen in the marketing approach of the product Cheerios, understanding smaller target groups can create specialized campaigns to reach consumers, which increases brand loyalty and sales. In 2014, Mark Addicks, General Mills Chief Marketing Officer, stated with the new technology age his company has began a new approach focusing on new target markets such as expectant moms, which require folic acid that can be found in Cheerios (Schultz, 2014). Cheerios

    Read More

  • Pepsi Advertising Analysis

    769 Words  | 2 Pages

    Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.

    Read More

  • Got Milk? Advertisement Analysis

    1119 Words  | 3 Pages

    This advertisement was found in the October issue of Cosmopolitan. “Got Milk” advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. The product being sold in “Got Milk” advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is it’s secret weapon to get the point across. There is a green eyed blonde with a low cut “little black dress” caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded liquor and wine bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the thin lean martini with milk in it. The difference between her night black dress and the pure white milk contrasts like night and day. Good and bad shows their faces at the bar. The sex appeal of this woman in a bar full of alcohol drinking milk makes you question what the purpose of this add is. The positioning, proportions, and color in this ad portray the use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, which make you question what is good and bad for yourself.

    Read More

  • Marketing Mix Strategy to Achieve Marketing Objectives

    779 Words  | 2 Pages

    Belz, F., & Peattie, K 2012, Sustainability marketing: a global perspective (2nd ed.). Hoboken, N.J.: Wiley.

    Read More

  • Green Marketing Essay

    631 Words  | 2 Pages

    The rising trend of green marketing has a great impact on the STP process. This rising trend in green marketing will also result in reduced segmentation of potential consumers. Before the market can be further segmented, it should be noted that there are two types of green consumers. Whilst green consumers consist of a vast majority of consumers who have environmental issues in mind, there is also a notable percentage of consumers who indulge in green products without environmental issues in mind. Examples of this include consumers who purchase energy saving products to reduce their personal household bills, or consumers who purchase green products with the intention to boost the economy.

    Read More

  • The Impact Of Consumer Products On The Environment

    779 Words  | 2 Pages

    Consumer products are not always as good as a friend to the environment as it seems. First of all, pollution is one of the impacts of consumer products on the environment. Today, most people try to go shopping online. They think that they do not need to drive, and the business do not need to build their stores, so there will be less pollution. In truth, when they buy their products on the Internet and want to express delivery , the products have to be sent by airplanes. Then, airplanes use much more fuel than cars and there are also bad for air quality. In addition, the consumer

    Read More

  • Benefits Of Eco Friendly

    916 Words  | 2 Pages

    For example, shutting off the lights when they are not in use or simply cycling instead of using a station wagon when going somewhere not that far or just by simply following the three (3) Rs, REDUCE, REUSE, and RECYCLE are good practices for becoming an eco-friendly person. Companies sometimes label their products "eco-friendly" or "environmentally friendly" without them truly being so. This is called "greenwashing". Marketing campaigns perpetuate this practice, aimed at helping companies increase their product sales by appealing to ecologically conscious buyers, as said by Holzer (2017).

    Read More

  • The Future Of Going Green: Creating A Sustainable Future

    1640 Words  | 4 Pages

    The present environmental issues and facts have created awareness on the kind of impact that it will have on future generations. This has initiated necessity of going green and being sustainable which has created an increased demand for green services and products. This undoubtedly is of recent origin where the consumers demand green services and products. Going green is important and crucial especially for the developing economies because of its population and natural wastage. It is very crucial to create a sustainable future. This generation of consumers and manufacturers are responsible for the climate change and the rectification of this mistake can happen if we go green in possibly all sectors.

    Read More

More about Cheerios Advertisement Analysis

Open Document