Green Marketing Essay

Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.

The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use.

The supply chain includes all the processes starting from the factory of production till it reaches the consumer. The Green supply chain is a sustainable version of the traditional supply chain with some changes. The pressure from different stake holders such as regulator, supplier and strategic obligations has leaded the companies to follow the green supply chain strategy. The advantage of Green supply chain for the company is to reduce cost of resources used such as energy. The other environmental factors such as environmental detoriation, decrease in the raw materials being used and increase in the pollution level has forced the organizations to look for ways other than the traditional supply chain.

It slows the depletion of natural resources and also lowering the extensive amounts of trash that enter landfills. Its emphasis is on reducing parts, reusing components and rationalizing materials to help make products more efficient to build. In addition, Green Manufacturing involves not just the use of environmental design of products and use of environmentally friendly raw materials, but also eco-friendly packing, destruction, distribution or reuse after the lifetime of the product. “Get Smart About Green Manufacturing” is the tittle of the first article. The contents of this article is about how to minimize manufacturing’s environmental impact.

Green advertisements are those that propagate environmentally friendly lifestyles with or without the promotion of eco-friendly features of a particular product or a brand, or those that promote corporate social responsibility activities to build corporate reputation (Banerjee et al., 1995). The current thesis concentrates on green advertisements that encourage the adoption of environmentally friendly lifestyles by consuming green products of specific brands or companies. Green product advertisements (hereafter referred to as green advertisements) and conventional product advertisements differ as to their characteristics. For example, green advertisements often consist of ambiguous or scientific terms which confuse consumers such as “environmentally friendly”, “carbon footprint”. Besides, green advertisements often aim to create awareness of environmental issues and stimulate the demand of specific products by emphasizing on products’ eco-friendly features (D’Souza & Taghian, 2005).

2. How to entertain and promote green marketing to some community that dislike green color and how organization arrange strategies to enforce people to support green marketing. 3. How marketers make sure customer know well and aware about green marketing product and services. Is it green marketing positively gives impact to their life?

While green advertising can be useful to the consumer to make them aware of potentially eco-friendly companies and products, there is a limited benefit to the consumer. Like most advertising, even green advertising encourages consumerism, a trend that an environmentally friendly mindset is suppose to oppose. Consumers must be wary of green advertising, and use it as only part of their information when making a decision.

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague.

Corporations are contributing to the “going green” epidemic. Going green means to pursue knowledge and practices that lead to more environmentally friendly and ecologically responsible decisions and lifestyles (Middletown Thrall Library, 2008). There are several pros and cons that organizations experience when deciding to develop “green” strategies, therefore the choice must be made carefully to decide whether or not it would be advantageous to their basis. One of the most obvious of reasons to become a “green” company is the cost benefit. The operating and material costs that are required for businesses are constantly increasing, therefore in order to become more cost efficient, and businesses are recycling more thus reducing productivity costs.

Discussion Section In this discussion section I will discuss why promoting an environmental image to our customers is going to alter the way they buy their products (in this case “Safe-Ware”). I will also discuss the areas in which we can accomplish the consumer’s minds and make them choose our silverware over another brand. Why should we promote? Consumer Behavior From research I have learned that consumers attitudes towards environmental protection is increasing. I have discovered that having a green image does matter to consumers.