Celebrities In Popular Media

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When watching television, an individual is looking to enjoy the show or movie of their choice. Although watching television is considered a form of relaxation, television is also a form of propaganda. Marketers for companies are well aware of the audience television has and make it a target to take advantage of such an audience. Companies make great efforts towards how they market their product through commercials. Commercial advertisements are often alike in the way which they sell their products, most involve a catchy background song, a funny short story, or a famous person. Celebrity endorsements seem to be a favorite method of selling upon several popular labels. The list of popular labels and companies utilizing the method of using big name celebrities selling our their product is never ending and continues to grow. Celebrities in commercials are considered propaganda because it is an overreaching tactic used to promise an unrealistic outcome to the average joe. Companies and labels must realize that by using celebrities in their advertisements, they are taking …show more content…

(Cross, Donna p.256). This strategy would be best described as a form of propaganda as it is manipulation of the public. The reasons as to why brands and labels come into a relationship with a celebrity through their advertisements is because they want to sell their product. The brand uses familiar faces and powerful influences on society today to manipulate consumers to buy into their proposing products or ideas. Manipulation is at it's finest when in the form of a person of prestige. The testimonial appeal aims to persuade audiences to buy into their advertisements, because of this brands and marketers are completely careless in regards to people's morality and care solely for the best ways of

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