analytical Essay
733 words
733 words

We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...

In this essay, the author

  • Analyzes how advertisers use subliminal techniques to get advertisements to work on consumers. samsung's ad for high definition television is an example.
  • Analyzes how jeffrey schrank's "the language of advertising claims" explains the most common techniques that advertisers use in their ads.
  • Analyzes the "weasel" claim in the high definition television advertisement. the ad doesn't say that the television has no distortion or glare.
  • Analyzes the use of the "unfinished" claim in a television advertisement. it makes inarguable claims that sound promising and make the product look much better.
  • Analyzes how the "vague" claim is similar to the other claims in the sense they really have no real meaning.
  • Analyzes how the aidma technique of attention, interest, desire, memory, and action makes the product that is advertised look superior even though nothing meaningful was really said. the ad grabbed the readers' attention with its colorful pages, held their interest and made them desire the televisions.
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