Case Study Of IHG Green Initiatives

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Recommended: Environmental hotel development

1. How easy it is to find the information?

IHG: The green initiatives for the IHG were easy to find because they are located in a area of the company website where the majority of guest would be able to locate the initiatives. Under the corporate responsibility section of the IHG hotels website is where the green initiatives can be located; the actual name of the program is IHG green engage. The purpose of the program is to provide an online environmental sustainability tool which gives hotels the ability to track how much energy, carbon and water they are using, as well as assessing how waste is managed. Therefore, it was not hard seeking out the required information on the green initiatives of the IHG hotels.

Choice hotels

The sustainability …show more content…

How visually appealing is the reporting (does it make you want to find out more)?

IHG provided a visually appealing reporting of the company 's sustainable practices. In addition the company provides solid information, which demonstrates the impact of the policies. The company takes the breakdown the seven different ways IHG engage is effective for the organization. Additionally, the company provides the stats for the environmental sustainability targets for a four year period, and the achievements for the previous year. I find this aspect to be visually appealing, and this type of information will make the average visitor to the website more interested in the effectiveness of the program.

The Choice hotel website is full of bright colors that attracts the customers to the Different sections. Thus, the provided information for the company 's green initiatives pop amongst the rest of the information under the corporate responsibility section. However, only people who care about the issue of sustainability will be able to understand the desired goals of the green initiatives of the choice hotels. Therefore, the Choice …show more content…

The savings that occur because the IHG green engage program are eventually passed along to the customers. The green initiatives for the IHG brand allows the company to be cost-effective, which in turn allows the company to improve the value of service offered to the guest. "Through 'A Greener Stay ', guests will benefit from additional IHG Rewards Club points and the program will help hotels to reduce their energy and water usage, thus minimizing their environmental impact"(Carbon and energy, 2016). Thus, the hotels end up saving money on housekeepers by form a green stay program will allow the organization to reduce the amount of revenue required from each room.

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