Analysis Of Gogotech

A better understanding of the market information can be useful for the successful marketing plan. The demand would be high from previous customers for this new service and that SMT would also be able to attract business from new customers. Offering short breaks over the Channel Tunnel and short trips based on the core customer segment and their preferences turns business profitable from the increased demand for short breaks and that there were sufficient potential customers available in UK market. This study shows that Sheila and her marketing team’s management their business considering the market research methods which is very influential to the effective marketing plan. By offering unique services and benefits SMT can increase its first brand image to the customers in UK.

Cross-selling is when sales representatives improve their sales by offering extra products (O’Brien, A & Ma... ... middle of paper ... ...s long as possible. They are able to customize and personalize customers’ information so they can better attend customers based on their needs and characteristics. This benefit will help sales representative to better attend and satisfy their customers next time they need services t o increased revenue. Other benefit of CRM is that it enables companies to exploit new markets. In order to succeed, it is important for CRM to have employees that accept the change and that customers are one of the most important thing of a company.

Customer relationship management (CRM) is one such new practice explained as “an approach based on maintaining positive relationships with customers, increasing customer loyalty, and expanding customer lifetime value” (King & Burgess, 2008,p.421). The explanation provided by King and Burgess (2008) alludes to an important shift from traditional marketing principles which focused more on transactional selling to that of customer lifetime value (CLV) defined by Ryals (2005) as the net present value of all future customer profits (future revenue stream less future cost to serve the customer). This is supported by the argument that “CLV is rapidly gaining acceptance as a metric to acquire, grow, and retain the ‘right’ customers in CRM. Marketing theory and practice has become more and more customer centered sic, an... ... middle of paper ... ...al, 30(2), 203-223. Kalaignanam, K., & Varadarajan, R. (2012).

As TQM leads to improved product quality, it increases the customer ... ... middle of paper ... ...ng, high top management commitment, etc. It is important to follow the practices of TQM as it has a positive impact on performance which leads to competitive advantage. In this research, frequently used measures of competitive advantage were used, i.e. increase in revenues, products quality, level of customer satisfaction and increase in market share. And the findings show that TQM leads to an increase in product quality, customer satisfaction and market share.

Through good sales, other organizations will be interested in forming partners with the successful ones due to promising profit margin. A good marketing strategy makes a profit that improves business in a country. This leads to increases in government revenues through tax paying leading to economic development. The increase in consumers’ purchases, high-profit margin and more partnership by different organization leads to improved growth in the business. According to Merriam Webster perception is defined as marketing concept that encompasses a customer 's impression, awareness and/or consciousness about a company or its offerings.

Offering claims advice or consulting services could prove profitable for TC plc, and gain it revenue through charges or simply retaining customers through good service, as well as improving their service relationship between TC plc and its customers. This will help understand needs and expectations of insured’s and therefore maximise the potential of meeting future needs of a particular client, and provide knowledge on gaining similar business in the future. This would benefit TC plc in building up knowledge of its full dealings with customers, increasing TC plc 's business opportunities in the

Customer review is also important because it helps in enhancing your products or services; it also acts as a measure of customer satisfaction; it furnishes you with an understanding that allows you to create a better customer experience; it helps in improving customer retention; through customer reviews ideas to increase sales can be born; also, customer reviews improves SEO and ranking; and finally customer reviews can also be used to recognize customer advocates. Research that has been carried out recently reveals that ninety-two percent of customers read consumer reviews online before they make any decisions on whether to obtain a product or service. It is, therefore, significant for you to keep customer’s best interest in mind by improving your products or services in response to the feedback given by the customers. This will help in eliminating bad content or reviews; this is because, in your Google search result, having a negative review could cost you greatly all potential customers who begin researching your

Both of them are just want to re-emphasize their products and services are better than competitors and provide greater benefits to customers. Company also need to improve its sales and increase its product portfolio so that the customers can choose the product from portfolio. For instance, Xerox announced a new service is retail focused-service which is helping to reduce the costs and stocking delays, improve fill rates, enhance cash flow, reduce printing and give more time to vendor to spend with their customers (8 April,

This gives them the opportunity to develop better promotions and provide better products. Implementing the Marketing Concept, Lush will also be undertaking a lot of investments that would go into the market research. These would be continual investments since the 21st century market expands into the technological infrastructure. By the means of attaining a high level of customer satisfaction, Lush will eventually develop a loyal customer base. Consequently leading to gaining brand recognition and depressing their vulnerability to other competitors.

With the intensification of the competition in the business world, retailers have had to come up with programs meant to help them attract, understand, retain, and manage the cost of its customers while also increasing its profitability. Among the major strategies has been Customer Relations Management programs (CRM). Retailers have continued to take advantage of such strategies as membership programs to enable them remain competitive in the market. With such changes, having a close relationship with our favorite retail has a lot of benefit, including increase in company’s share of wallet. Which define as the percentage of the customers’ purchase made from the retailer (Levy and Weitz ).Sometimes we, as customers, don’t mind pay more, or even travel back and forth to their stores, to meet our personal sales and of course get our specific items.