Essay On Greenwashing

In my research I learned that from review of literature that although many people know about “green” knowledge” many don’t have the depth of knowledge they need to live a green lifestyle. They have very low knowledge of what companies produce eco friendly products (Green Marketing, 7 of 7). With these three simple changes I think the consumers will have no excuse for not knowing that our product is heading towards a environmentally protected planet. The textbook also talks about managing the heads of the consumers to change their habits (Pg. 169).

Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.

The concern related to the degradation of the environment has given birth to a new segment of consumers: the green or ecological/environmentally-friendly consumers. Before explaining how the STP process would affect green marketing, a green consumer should be defined. • Definition of Green Consumers A green consumer may be defined as a consumer who has concerns environment related issues. These consumers are supportive to environmental causes to the extent of switching product brands even if results in a higher cost to the consumer. The consumer will tend to only purchase environmentally-friendly or energy saving products.

One company should set their goals and target so that they can see and check their track improvements. Besides, it also can help manager who in charge in facilities to assure the accounting department to invest in new technologies, when necessary. The company who has not take green steps in manufa... ... middle of paper ... ...y burning in thermal oxidizers. In the future, the Fumes to Fuel concept can replace existing air pollution systems because they practice the concept of lower the energy consumption and minimize the greenhouse gases. In reality, green manufacturing is vital in preserving our natural resources for next generations.

Green washing helps this by advertising to the public that they are environmentally supportive and responsible. Most people that are into buying “green products” do not even realize that the company they are buying from is green washing in some sort of way just so that they can attract attention to the public. Green washing companies may advertise that they are “eco-friendly”, but when it comes down to it, the facts hidden behind the curtains beg to differ. Just like in the green washing video we watched in class, the companies may look great compared to the worst companies, but that does not mean what they are doing is still productive for our environmental movement. One company that has been notorious for their green washing efforts for the past couple of decades is the Oil/energy company: British Petroleum a.k.a.

People want to support companies with a conscious. According to the Salem Press Encyclopedia, the definition of green marketing is “The touting of the environmental benefits of a product, service, or company to bolster its image and encourage sales” (Jenkins and Kähler). With this in mind, corporations did some research and discovered that not only can green marketing help facilitate a positive brand identity, but it can also help reduce costs in the long run (Jenkins and Kähler). This new socially responsible idea seemed genius at the start, but now the trend has hit a wall. This hiatus is a result of lack of customer information about the actual effects of “green” products, confusion and overload in the marketplace regarding vague and un-standardized labels, and the failure of companies to clearly illustrate the added value of their “green” products or services.

It can have an increase on the consumers theatrically changing their way of thinking by making environmental decisions. Companies will aim to spend more money and time on sufficiently being green and making eco-friendly choices to lure the consumers to buy their environmentally friendly products and services. However, some promotion of green claims can actually operate in a way that is damaging the environment. Misleading advertisement and unsubstantiated claims about the environmental benefits of a product is very deceiving to consumers. This is called green washing, creating a benefit by appearing to be a green company.

Since the start of the new millennium, consumers have become more curious and concerned about their food choices. With the rapid introduction of genetically modified foods and rising awareness of insidious food additives, consumers have tried to make smart choices on the products they purchase. This has proven to be much more difficult than it seems. Companies, wanting to allure buyers to their products, often commit acts of greenwashing in which they embellish, often severely, the merits of their products. Health and environmental claims are made liberally and there is often little to no regulatory oversight ensuring transparency.

I believe if the Clorox Company was attempting to improve the environment they wouldn’t still sell other products that are highly toxic and not eco-friendly. This sends a message to consumers that are often the opposite of those intended. The Clorox Company launched Greenworks not because the important effects it would have on the environment and the health of people, but because the demand by people for more eco-friendly products were high. I feel this is why the sales behind Greenworks increased, because consumers wanted more eco-friendly products because of the mainstream environmental movement was cultural relevant at the time. With the environmental movement in rapid decline in terms of cultural relevance, it’s a lack in consumers demand and I believe this is why Greenworks sales are plummeting.

Once clients begin to buy a certain product that is proclaimed to be “green,” they are contributing, in a way, with the company itself. And for this reason they will continue to sell what has been working for them, the popular products. So, according to what is known for supply and demand, these companies will then continue producing more of those popular green products, as long as their clients keep buying them. Starbucks, for example, has achieved the “trust” of their costumers by taking the necessary steps to become environmental friendly. How?