Case Study Of Flipkart

1708 Words4 Pages
bulb-icon

Recommended: Conclusion for flipkart

Company Introduction:
Flipkart an e-commerce website has grown to be India’s most valuable e-commerce company. A company that started with a mere investment of Rs.4,00,000 has now earned it self a valuation of more than USD $1billion. Flipkart was founded by Mr. Sachin Bansal and Binny Bansal, alumni of Indian Institute of Technology Delhi, in October 2007 who quit working for Amazon and started their own journey into the e-commerce field by starting India’s very online retail website. Both Sachin & Binny were techies and found their jobs unsatisfactory, and being tech experts they didn’t want to deal in marketing and sales. So they decided to create e-commerce website engine comparators and found that there weren’t many websites that could provide everything to the Indian customer and that is how they found their opening in the e-commerce platform market. They wanted to name their website something which indicated …show more content…

Flipkart plans to acquire 8 - 10 % in Biyani’s Future Lifestyle. Flipkart’s move to build synergies with Future Lifestyle Fashion could be for the same reasons why Amazon invested in Shoppers Stop. Flipkart might be able to lock FLF’s 20-odd fashion brands exclusively on its platform and use recall of outlets such as Central, Brand Factory and Planet Sports to win consumer trust.
If the deal does go through, it could be a big boost for Flipkart’s fashion-focused subsidiary Myntra, which is aiming to become profitable at an EBITDA level by March next year (2018). At a current market cap of around $1 billion, Flipkart could end up paying over $100 million to acquire 10 per cent stake in Future Lifestyle Fashions.Typically, in such deals, Flipkart could end up paying a premium for each share, with reports stating that Biyani could demand as much as a 25 per cent premium from

Show More
Related

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.

    Read More

  • Marketing Case Study Of Primark's Market

    1944 Words  | 4 Pages

    Segmentation, targeting and positioning are the fundament of modern marketing (Proctor, 2002, p. 188, as cited in Harris and Schaefer, 2015).

    Read More

  • Best Buy Case Study

    1032 Words  | 3 Pages

    According to Forbes magazine, the electronics retailer Best Buy has been the downfall for many years due to a wide range of various different reasons.

    Read More

  • UPS Case Study

    1776 Words  | 4 Pages

    has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe.

    Read More

  • Jd Sports Plc Case Analysis

    2637 Words  | 6 Pages

    Analysis of JD Sports Fashion Plc, including detailed business description, corporate strategy and SWOT analysis.

    Read More

  • Case Study: Burger King

    1868 Words  | 4 Pages

    Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.

    Read More

  • Fast Fashion

    2486 Words  | 5 Pages

    For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..

    Read More

  • Case Study of Tesla Motors Inc.

    1187 Words  | 3 Pages

    Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).

    Read More

  • Value Chain Analysis: Strategic Analysis Of Paypal

    1344 Words  | 3 Pages

    Product differentiation – by offering different products, services, or product features, the company can charge higher prices, or appeal to different audiences. Use of IS have enabled new products and services, that increase the levels of convenience in using existing products and services. By acquiring PayPal, eBay greatly enhanced the ease with which customers can pay for their products. Google keeps an innovative approach towards search engines, by introducing Google Maps, Google Translate and others, which improves the ease of usage. Using online live chatting systems and social networks contributes to understanding of customers. It also adds value and improves customers’ stickiness to website (Booth, Roberts, and Sikes 2011)

    Read More

  • Business Management Case Study: Yakkatech Corp.

    1009 Words  | 3 Pages

    YakkaTech Corp. is growing IT services firm which mainly installs and upgrades enterprise software systems and related hardware. They have grown and consolidated as well as become more efficient at their business but this isn’t without growing pains. Their employees seem to lack job satisfaction and their customers feel that the employees “seem indifferent to their problems.” The company’s voluntary quit rates have risen above the industry average while management raises pay rates in the hopes that customer service quality and productivity would improve. However, customer service complaints and productivity remain low and employee moral seems to be low as well.

    Read More

  • Zappos Case Study

    798 Words  | 2 Pages

    This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.

    Read More

  • Analysis of Flipkart

    1473 Words  | 3 Pages

    The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...

    Read More

  • LVMH: Diversification Strategy into Luxury Goods

    1494 Words  | 3 Pages

    It is important for LVMH to continue to distinguish themselves from other luxury brands, and by continuing to acknowledge that their products are desires and not necessities. They sell luxury, and image. It would be advisable to have better relations with their customers, to increase customer loyalty, but to also get into the minds of the consumer to give the consumer what they desire, all the while staying ahead of the competition. Researchers should be assigned to each specific business unit; it would be a good idea to treat each unit as a separate entity, all-contributing to the same end. By individually enhancing each unit, and eventually collaborating in the end, LVMH will be most profitable. Internet ventures are very important, we live in a time that thrives on technology, and making efforts easier for consumers will be key. Continuing to portray an image or a message with each product will contribute to the brand differentiation. The continual acquisition of profitable names and organizations will continue to increase the profitability of LVMH.

    Read More

  • Startup.Com

    1912 Words  | 4 Pages

    STARTUP.com is the story of two best friends since a very young age coming up with an idea of basically paying traffic tickets and registering vehicles online! Kaleil Isaza Tuzman, a savvy business man who left his job at Goldman Sachs felt this idea would be the one that would fulfill his need of money for the rest of his life, and decided to do whatever he could to try and make this idea into a realization. He would later become in charge of all business aspects of the company and C.E.O. Tom Herman, the other half of this project was just in need of money and fast, for he had a daughter that he was unable to take care of. Tom would later become in charge of the technical aspect of the company and C.E.O. This product idea would soon attract a couple of other people to the point where they would even invest their own money just to see this happen. The product would later be named Govworks.com. ...

    Read More

  • Case Study Of Walmart Stores, Inc.

    1478 Words  | 3 Pages

    Wal-Mart Stores, Inc. is a renowned retail goods superstore that sits atop the Fortune list at number one. It would be very difficult to find an individual who is unaware of Walmart’s position as the largest brick-and-mortar retail chain in the world. The company has thrived over the past few years and is continuing to grow by effectively managing its store operations and distribution strategies. One of the major contributors to the business consistently meeting market expectations is directly attributable to their management approach. Walmart has revolutionized the way retail companies manage their supply chains in more ways than one. But, perhaps the most revolutionary was the practice of unprecedented coordination with suppliers (Chekwa,

    Read More

More about Case Study Of Flipkart

Open Document