Business Plan: Surf and Skate Shop

Business Plan: Surf and Skate Shop

I. EXECUTIVE SUMMARY

If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for Huntington and the surrounding area. It will also contain an analysis of businesses in the area which are of similar type, customer buying behavior relating to my proposed business, and the potential location of my business. The Proposed Operation section will address the topics of ownership, start-up procedure, personnel needs, special functions, and an organizational chart. Details of products which will be sold will also be included, as will my business' pricing policy. I would hope that through my thorough planning and explanation that my business idea will be a grand success on the beautiful beaches of California.

II. INTRODUCTION

Tyler's Surf N' Turf, my proposed business, will be of service to both tourists and seasoned veterans of extreme sports. My business, located on the beach, will provide classes for beginners and those who want to become more skilled in the sports of surfing and skateboarding. My business will sell surfboards, skateboards, apparel, wetsuits, and other equipment th...

... middle of paper ...

...r board repair, I will need to hire someone skilled in repairing surfboards and skateboards. The boards that I will sell in my store will be of very good quality, assuring customer satisfaction.

c. PROPOSED STRATEGIES

Tyler's Surf N' Turf will use U.S. dollars as its only form of currency, and my business will offer the use of credit cards, but not personal checks. Mark-up will be determined by cost, how the product has sold, and competition. Markdown will be determined by possibility of old product replacement, competition, and promotions. Tyler's Surf N' Turf will meet the competitions offers and prices, but only if proof is provided (ex. Ads, coupons). Taxes and tariffs can affect price of products, as I am in business to make a profit. If transportation prices were to rise, the price of my product would be at risk of an increase unless sales still remained high.