Budweiser Rhetorical Argument

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Communication is an essential and vital aspects of a person’s life, and something they will encounter on a regular basis. It comes in many different forms, and quite possibly the broadest and most powerful form is advertisements. Human beings are types of individuals that are hard to fully grasp their attention to make them focus on something, but advertisements have the extraordinary ability to do that. They are anywhere and everywhere; wither being shown on television, the internet, or being played on radio, they are impossible to escape. They are an extremely powerful marketing tool for brands and companies for a variety of things. From trying to sell a certain type of product, proving a point, or spreading awareness towards an issue, advertisements …show more content…

An emotional argument proved to be successful for the message and tone Budweiser was aiming to create for their ad. The viewers can see the development of the owners and dog’s relationship throughout the ad, and how it becomes extremely strong. It’s clear that the man loves and adores his dog, and his dog feels the exact same way. Their relationship development emphasizes the idea of his dog being one of the most important things in his life. So, when the owner goes off for an unknown amount of time, he had the power of not only putting his dog on edge, but also the viewers. The audience were unclear of what the outcome of the advertisement was going to be, and that is what managed to hook them in. We wanted to know if the owner was going to return home safely or not, and we were hoping as viewers that he would not let his loved one’s down because of irresponsible and disappointing choices. In addition, his dog symbolizes as any other type of loved one in a person’s life, wither it be parents or a significant other. Often times, they will worry significantly about the well-being of the individual they know that is out drinking. What makes this advertisement so emotional is the fact that drinking irresponsibility is a sensitive issue in itself. Alcohol has not only cut too many lives short, but it also has strained countless relationship between loved ones across the

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