Negative Influence Of Advertising

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Advertisement is an area that has been established as a crucial part to popular culture and the realm of economics. It has become an inescapable force in modern society. Society has allowed this entity to possess an enormous amount of influence in the everyday choices of themselves and their families. Not only do these ads influence the choices of individuals, but they lead to choices that produce negative consequences for the individual and the people associated with that individual. Obviously, not all adverts are negative in their influence. Many adverts have been used to raise awareness of societal issues and to help bring about positive change in society. However, there are multiple adverts that have led to the creation of multiple negative …show more content…

One particular advertisement has four young people who are dressed for a night out. They look like they are in a party setting. These young people appear to be having fun. The advertisement takes advantage of the popular phrase “Time flies when you’re having fun.” However, instead of having the word fun in the advertisement, a Bud Light bottle is in its place. On the surface, this seems like a harmless advertisement that tries to create interest among its viewers. This advertisement seems to equate drinking with having fun. This kind of advertisements tries to convince teenagers into believing that they are either not having fun, or they could have more fun if they were drinking.
Companies depend on the addicts and the heavy drinkers, since these are the ones that buy most of their products. If these beverages were drunk in moderation, the revenue of alcohol industries would drop sharply. Companies will claim that their advertisements are for people who already are drinkers, and want them to choose their brand of alcohol. Even so, it has been proven time and time again that these companies have major success when they recruit people who have been non-drinkers. Another group that alcohol companies depend on is young …show more content…

However, the advertisements that warn about drinking alcohol are mainly created by health organizations and other organizations that do not manufacture alcoholic beverages. The advertisements that are made by alcohol companies deal with an issue such as driving while under the influence. The companies leave it up to the individual to be responsible with their product. This is why many adverts for alcoholic beverages end with the phrase “Drink Responsibly.” When people have their lives taken because of driving while intoxicated or when individuals contract liver disease, it is not considered logical or practical to sue the company. The companies are absolved from any wrongdoing. In their advertisements, these companies never try to discourage people from drinking their products. Otherwise, it would be bad for their

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