1. Boost Juice needs a delivery service so they can reach many more people, such as the elderly. Elderly people cannot always get around, therefore it’s a lot easier for them if they don’t have to go out to get their drink. This option will also benefit Boost Juice, they will be able to reach a wider variety of people, and therefore they will earn a much more money in the long run.
2. Boost Juice needs a playground. Parents may not always want to take their kids into the shop to buy their drinks. If Boost Juice builds playgrounds, it would be much easier for the adults. This option will also benefit Boost Juice, because they will get more customers, and therefore over a period of time, they will earn more money and have happier customers.
HOME DELIVERY:
. Older people who cannot get around much benefit off getting their drinks without having to go out.
. People who are busy and don’t have the time to go out will get to have a Boost Juice anyway.
. Boost Juice will get more money in the long run, being able to reach many more people.
KIDS PLAYGROUND:
. Boost Juice will get more customers if they have somewhere for kids to play whilst the adults get their drinks.
. They will earn more money because they will get more customers.
. Boost Juice’s customers will be happier because they don’t have to take their kids
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The target market mainly targets young and youthful people, as well as people who have an active or moving lifestyle. Kids are usually very active and are youthful people, so a playground clearly addresses the target market. The business will respond to this opportunity by incorporating playgrounds in their future stores. Boost Juice will get more customers if they have somewhere for the kids to play whilst the parents buy drinks, they will earn more money because of the increase in customers, Boost Juice’s customers will be happier because they don’t have to take their kids in with
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
If you bought a smoothie recently you may have been shocked at the price. Jamba Juice is a well-known smoothie chain, and it strives in promoting a healthy living style. When you bought this smoothie you maybe thought you were paying for the health benefits or quality. But that isn’t true, you were paying for the product and materials that went into serving that smoothie. Jamba Juice was simple back in 2008, only serving smoothies, but began a strategic move to transform. Consumers wanted more than something they can drink, they wanted food too. Jamba’s mission to transform began and the prices changed with it. By 2014, Jamba Juice began serving fresh juices, whole food smoothies, nutritional smoothies and food items (“Jamba Juice,” n.d.). But why did smoothie prices have to change? Well, many factors contribute to the cause.
In September 15, 2002 an article was printed in the Philadelphia Inquirer. The artical was about giving liquor licenses to three “dry” towns. Jake Wageman wrote the article titled “Giving liquor sales a shot in 3 towns, an effort to boost the economy is on the way or on the ballot”. The article contained several opinons, on the topic. The idea was, wether or not, to give these towns a licenses to sell liquor and boost the towns economy. The people want a place to go to have a drink with family or friends, but they don’t want to go to a bar. That is opposite of what they want. The people want a nice, sit down restaurant where they can go to eat and have a drink if they want. People can see nothing wrong with a place to go have a drink, if they want to.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
An advantage this gives us is the easiness and affordability of advertising. Everybody attends classes and we will be able to expose many potential customers to flyers, signs and logos on the scooters being leased. We will be transformational leaders in the power sports industry because this has never been available on a wide scale. Most college students cannot afford a scooter so they resort to taking the bus or walking. However if they are like me, they would much rather drive right up to the building they are going to and park. Now, with our business in place, they will be able to pay a fraction of the cost and take on a fraction of the risk of actually purchasing a moped. At the end of their lease, many customers may have grown attached to their moped. We will allow for sale of a scooter to a person who has leased it for a certain period of time, making way for a newer model in better condition and releasing us of the cost of owning
Monster Beverage Corp. shows that they understand their customers’ needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economy’s recent recession (2008...
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
The lack of playgrounds gave my friend and I the opportunity to create games and scenarios out of thin air. Alondra and I could be zookeepers chasing after our favorite animals or space explorers who eventually discover an alien race! Not having playgrounds forced Alondra and I to open our minds and that lead to endless possibilities of fun. Imagination has a colossal effect on a child’s mind as they grow into adults. Stimulating your imagination when you are young can lead to out of the box thinking which can benefit a child’s learning.
...d help the stores, and the local stores might just have a better chance of getting more money, but others think it would be a great idea. Underage drinking may cost problems, and way of having problems with family, friends, and school, but they are wrong. Drinking at a young age, may just make everything worst. There are many drinking the more emotions, and nothing good ever came out of it. It just may make you someone you never wanted to be. young adults underage drinking has caused most accidents. Young adults have been dying more and more since they’re taken advantage of it. the’re been getting in car crashes, and parents are being more protected, but young adult just don’t listen, and they never learn. some people want the age to be higher, not just 21. some say leave it the way it is. Adults of the age of 21 are mature and they understand what they are doing.
Useem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
The soda, specialty-coffee and energy drink market is growing bland with the same old choices. It is now time for LIFT to bring those bored consumers into the fold.
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Price and advertising strategy: PepsiCo Overhauls Statergy. PepsiCo plans on saving 1.5 billion dollars in...
Kids get hurt all the time. If there are too many kids getting hurt. The company of Newmarket that builds all of our stuff, Could potentially get sued. That is a way of shutting down the park. Indeed we all hopefully don’t want kids to get injured. Our main priority in building parks/Having them is the side effect that kids also stay safe at the same time! No need to have structures that aren't safe. Get riddofem. (My personal saying.)