Aristotle's Rhetoric Analysis

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As can be seen, you can find Aristotle's rhetoric nearly every and anywhere. The general purpose of rhetoric when it comes to speaking publicly is to persuade. It's like litigation as Aristotle mentioned in the court of law you have to convince not only the judge, but the jury that you are innocent, etc. How do you do that? Through dialect and syllogism, most of all you must know how to appeal to your audience in order to get with the audience to side with you. Terrie Hall and Robert Lustig knew exactly what to do in order to get people to stop smoking and consuming sugar. Advertisers know how to persuade the audience to purchase things by using rhetoric.

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