Argumentative Essay: The Story Of Ayer And Son

However, Ayer didn’t stop the business without his father. He instead took this as an opportunity to buy back the share of the company his father owned and proceeded with the development of what is now referred to as, the open contract. The open contract was one of the first instances of the exclusivity contract of the modern age. This contract made the advertising agency, Ayer & Son, work exclusively for a company for set amount of time. This was a revolutionary moment where many advertising agencies had attempted to ransom off advertising space that belonged to the active newspapers. They would buy advertising space for the minimum price and then would sell that spacing off to their businesses and clients for a substantial price. It even

However, his legend lived on, along with the legend of the great Ayer & Son. The company’s success continued to grow, even to where it became a founding member of the Advertising Council. This made the company want to grow and move forward with its approach to public service advertisements, such as the major fight against drugs. Ayer & Son was considered the company at the helm during the combat, while following under the beliefs of President Ronald Reagan, and soon created a coalition for various media meant to discourage drug use and abuse that was called The Partnership for a Drug-Free America. This led Ayer & Son to be the 3rd ranked advertising agency in the 1940s. However, this soon came to pass as the company lost momentum during the 1960s and continued to go until the company was dissolved into a smaller business. (Adage) (O’Barr)

From the first time someone stood in a street praising that this product is better than this one for any manner of reason, advertising was born. It started out looked at as this job that only was equivalent to holding ransom over someone’s chances at letting the public know about their specific object. Yet, it grew to a business where a person would actually create something that someone would want to have as an object for their business. It evolved to a point where the people would sit down and buy a newspaper from that sales boy on the street just to see the deals that were going on. It became a staple business in this generation where almost anything you see and hear was designed to impact you and influence you. Researching advertising’s history has allowed me to be able to “put a face” behind this “person” that many of my friends always looked at and said “Oh, another ad. Great.” when I would see a product that was a pure inspiration and proof of how evolved we are in this day. This growth isn’t something that should come as a surprise to many, as we know this world started at something that most of us would call unbearable and grew into a wonderful and evolving world full of technology. So I ask this of you, the next time you are looking at some advertisement, don’t look at