The issues in this case revolve around the launch of a mini-oxidation product which will solve global clean water issues. Their filtration unit has already experienced two failures in the launch of this product. Vyas, the business manager of this unit, is convinced that the unit can be turned around by innovativeness. He revives an abandoned oxidation technology and recommends his team to develop a small-scale oxidation system with the capacity of disinfecting waste-water in small batches. While the market analysis of the product proved promising, marketing the product was a tussle and it failed due to defects in the design and lack of interest in the market. Through a three-phased process recommended by Cynthia Jackson, Vyas team was able to come up with a feasible business proposal for the implementation of the product. Both Cynthia and Vyas are tense about accepting the proposal due to its past failures but promising future.
The key stakeholders are Peter Vyas, the manager of filtration unit and Cynthia Jackson who is the vice president of water management division. Vyas was convinced that the survival of the unit depended upon innovative growth and thus he appointed a technology evaluation team with the responsibility of using technology to solve the problem of obtaining clean water in remote regions, by developing a small-scale oxidation system that enabled waste-water disinfection in small batches. His utmost concern is the technological aspect of developing the product. On the other hand, Cynthia’s perspective was shaped by the marketing angle of the product. She recommended the development of future proposals using a rigorous three phase process which links the markets analysis and technological development to busines...
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...oxidation system (RIMOS) as the solution. This product is open to high chances of funding as compared to the other options. Furthermore, this product has a large potential for market globally.
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...lk about projects such as these two,we must bear in mind that there are relatively great chances for the government to atleast have awareness of the underlying practices and situation. If we use the alternatives, it will incur cost but it will let go of the sacrifices and compromises poverty stricken nations have to pay. On the stakeholders i.e. the general masses it will be beneficial as they will be paid for their work in legal framework and will be provided water products in the market (Me, 2014).
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This is because only a small part of the population, particularly in developing countries, have access to water of acceptable quality. It is estimated that in some countries only 20% of the rural population has water of satisfactory quality. Based on these statistics, it is clear the urgent need for awareness about caring for water use. Almost without realizing it, we are seriously jeopardizing this essential resource, not for us but for our children's children and their generations, aware that in other parts o...
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In his study states that 4P‟s applied by Sachet- water Vendors Product that is Product, Price, Place, and Promotion. Water quality focused , for both hand-tied and factory-produced sachet water, and the brand name and company reputation of factory-produced sachet water. From questionnaires directed to customers of sachet water, 80% felt that the water quality of factory-produced sachet water was good and only 33% felt the same for hand-tied sachet water. The reality is that factory-produced sachet water was generally considered to be “pure water” may have been a reason why 90% of the interviewees bought it despite it being more expensive when compared to hand-tied sachet water (90% also includes those who bought both hand-tied and factory-produced sachet water). Reasons for choosing specific sachet-water brands included the quality of the physical product itself, convenient availability, the brand name and company reputation. 40% of the respondents preferred “Voltic” sachet water. Voltaic, which has been in the Ghana market for the longest time, was established in 1995 and holds 65% market share in Ghana
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The implementation of new water purification system carries some risks along with it. Because of the nature of the device and the location in which it will be implemented, the risk factor for the success of this project in Sandikhola is of major concern and should be considered an important criteria for development. These risks must be considered fully before and during the development of the new purification system in order to contribute to its success to provide clean water in Sandikhola.
This paper is about water purification. Water that is safe to drink is called potable water. Our freshwater is definitely not evenly put out throughout the world (www.science.howstuffworks.com). More than half of the world’s water supply is contained in just nine different countries: United States, Colombia, Canada, Brazil, the Democratic Republic of Congo, China, India, Russia, and Indonesia (science.howstuffworks.com). The Middle Eastern countries use the least amount of water per person because there are very few natural and reliable sources of fresh and clean water. Right now more than a billion people (about 17% of the world’s population) don’t have access to clean water (www.science.howstuffworks.com).