Apple Iphone 7 Case Study

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The Apple releases a new phone each year. Most consumers who have a cellular phone contract are on a two year plan. The cycle of when you can or cannot upgrade determines the price of the new phone and will influence the buying power of the customer. Some like mobile carriers offer the Apple for life program, which allow you to get the latest phone every time a new one is released, it’s still a contract and still comes at a cost.

Market saturation already started for Apple a couple years back, as they have not had a significant change or feature in the iphone. And in order to maintain revenues, they have invested in development into the apple watch and apple TV and car. The new Apple iPhone 7 is the first major overhaul to the phone in years. Apple did revamp the iphone with some great features; waterproof, no headset jack, IOS 10, so faster, increased memory, improved camera and longer battery life. With the elimination of the headset jack, requires the use of a wireless headset or may push consumers to buy the new wireless apple Airpods, for $159. The problems for some iphone users may be this additional costs and the fact that you do not use the apple headset, what about headsets already owned that are not wireless and that investment. (Bose or Beats for example) “You won’t go wrong buying the iPhone 7 if you can tolerate the …show more content…

I am a Google user. I think it comes down to your preference on applications you use off your smartphone. If you are an Apple user, then you have itunes, Apple TV, etc. I am like Google, my gmail, link to Google cloud, Google apps, and if we had Google fiber I would be a consumer of that product too. I often hear, a smartphone users is either an apple user or an android user. Below is a market view of the market as it pertains to IOS ( Apple) or Android (Samsung/other) and other smartphones. Although Apple is very popular even in countries like China, Android has the biggest market

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