preview

Apple Case Study

Satisfactory Essays
Tutorial 2
Case Study 2 - The Apple iPod, iPhone and iPad.
1. What might have happened to Apple if its top executives had not supported investment in iPads?
Ans. If the executives had not supported investment in iPads, the Age of Apple Company would never be arrival. Present day the electronic gadgets like apple’s iPhone, iPad and iPods are dominating in the market, which is thanks to the success of iPads. As shown in the textbook, the introduction of the iPad, a brilliant sample of technology for business and obviously for the entertainment had pulled Apple back to dominate the market. If no executive had not invest in the program of iPad, Apple will stay no longer.
2. Why would it be unethical for Apple to sell its iTunes customer information to other businesses?
Ans. It is unethical for Apple to sell its iTunes customer information to other business because it would break the users trust and decrease the value of Apple in the market.
3. Evaluate the effects on Apple’s business if it failed to secure its customer information and all of it was accidentally posted to an anonymous website.
Ans. The effects on Apple’s business if it failed to secure its customer information and it was accidentally posted to an anonymous website are
Break the users trust, decrease the value of Apple in the market, threats of new entrant’s effect by their new inventions, rivalry of competitors.

4. Do you agree or disagree that Apple’s iTunes, iPhone applications and iPad applications give the company a competitive advantage? Be sure to justify your answer.
Ans. One of the main factors that brought Apple back from near oblivion was its ability to produce, market, and sell IT products such as the iPod, iPhone, and customer developed application...

... middle of paper ...

...e but to purchase the product from Apple. Unfortunately, Apple could not create an entry barrier and soon many other companies began offering integrated cell phones, which increased buyer power and reduced supplier power.
9. Which of Porter’s Five Forces did Apple address through its customer-developed applications?
Ans. Apple decreased the power of its buyers and increased its own supplier power by introducing customer developed applications. Since the iPhone was the first to market with an internet access, data storage, MP3 player, which could all accept customer developed applications, its buyers had no power and no choice but to purchase the product and the applications from Apple. Unfortunately, Apple could not create an entry barrier and there are more and more companies offering customer developed applications such as Google and its Android operating system.
Get Access