Analysis of the Cadbury Business

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Analysis of the Cadbury Business

The person, who created the Cadbury business, is John Cadbury in 1824.

The business started as a shop in a fashionable place in Birmingham.

It sold things such as tea and coffee, mustard and a new sideline -

cocoa and drinking chocolate, which John Cadbury prepared himself

using a mortar and pestle. In 1847 the Cadbury business became a

partnership. This is because John Cadbury took his brother, which also

made it a family business. The business was now known as The Cadbury

Brothers. A factory in Birmingham was rented, to produce their

products. In 1854 the company received its first Royal Warrant as

'manufacturers of cocoa and chocolate to Queen Victoria'. In 1856 John

Cadbury's son Richard joined the company, followed in 1861 Richard and

George became the second Cadbury brothers to run the business when

their father retired due to failing health.

The first Cadbury factory was built in the country; it was built in

the green fields of Kings Norton, outside the city of Birmingham,

between 1899.

This place was named "Bournville", which was named by George Cadbury

where he built the factory. This took place because George Cadbury had

an image, with a saying,

"If the country is a good place to live in, why not work in it?"

So he took his workers to live and work in (the country) Bournville.

Further on the years Cadbury invited new recipes, so new chocolate

were been created, for instance in 1915 Cadbury's Milk Tray, in 1920,

Cadbury's Flake, in 1938 Roses were created.

In 1969 Cadbury and Schweppes that is a beverage business merged

together as a business. This business grew worldwide over centuries,

it manufactured, marketed and distributed products in over 2...

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...s shortcomings

- Analysing process problems

- Making a process change

- Measuring the effects of the process change

- Communicating both ways between supervisor and user

TQM Compared to ISO 9001

ISO 9000 is a Quality System Management Standard. TQM is a philosophy

of perpetual improvement. The ISO Quality Standard sets in place a

system to deploy policy and verifiable objectives. An ISO

implementation is a basis for a Total Quality Management

implementation. Where there is an ISO system, about 75 percent of the

steps are in place for TQM. The requirements for TQM can be considered

ISO plus. Another aspect relating to the ISO Standard is that the

proposed changes for the next revision (1999) will contain customer

satisfaction and measurement requirements. In short, implementing TQM

is being proactive concerning quality rather than reactive.

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