Analysis of Costco

1406 Words6 Pages
History
Costco was founded on September 15th, 1983 by Jeffery Brotman and James Sinegal (Chesley). It became renowned for its warehouse club retail model, pioneered by former competitor Price Club. After a major merger in 1993 with Price Club, Costco expanded to 206 locations, doubling the size of the company (“Costco Wholesale Historical Highlights”). The decision was based on the fact Costco and Price Club shared similar business philosophies, operations, and the looming threat of being taken over by Sam’s Club. Operating as PriceCostco, international expansion began with development of stores in Mexico, the opening of two stores in England, and the licensing of a Price Club in South Korea ("Costco Wholesale Corporation").
During 1994, Costco suffered a partial break up due to internal discrepancies between owners James Sinegal and Robert Price (Chesley). This resulted in PriceCostco's commercial real estate properties and other assets being spun off as Price Enterprises, Inc., headed by Robert Price ("Costco Wholesale Corporation"). Costco then operated as PriceCostco until 1997, when the company changed its name to Costco Wholesale and all remaining Price Club locations were rebranded Costco, becoming the Costco known today (“Costco Wholesale Historical Highlights”).
Nature of Business
Costco Wholesale Corporation is an international chain of membership warehouses operating on the concept that offering members lower prices will produce high sales volume and rapid inventory turnover (“Annual Report” 4). While Costco warehouses are designed to help reduce costs for small-to-mid-sized companies, memberships are also available for individuals (“Company Profile”). The two memberships offered by Costco include Business and Gold Sta...

... middle of paper ...

...artphone app, new Google-friendly
Costco.com." Puget Sound Business Journal. TechFlash, 29 Feb. 2012. Web. 16
Mar. 2014.

Lutz, Ashley. “Costco’s Unorthodox Strategy To Survive The Big Box Apocalypse.” Business Insider. 7 March 2013. Web. 12 March 2014.

Petrecca, Laura. “Costco recalls freeze-dried fruit snacks.” USA TODAY. 14 March
2014. Web. 15 March 2014.

REUTERS. “Holiday Discounts Take Bite Out of Profit at Costco.” The New York
Times. 6 March 2014. Web. 10 March 2014.

Skariachan, Dhanya. “Costco Gains Market share; Profits Tops Street View.” Reuters. 12
March 2013. Web. 13 March 2014.

Stone, Brad. "Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the
World." Bloomberg Businessweek Companies & Industries. 6 June 2013.
Web. 16 Mar. 2014.

Walmart Stores, Inc. 2013 Annual Report. Walmart Stores, Inc., 2013. Web. 14 March
2014.

More about Analysis of Costco

Open Document