Business Audit of Greggs: Bakery Retailer in United Kingdom

2476 Words5 Pages

Greggs Introduction History on Greggs Greggs plc is a bakery retailer in the United Kingdom; the Company has approximately 2,000 shops, supplied by approximately 10 regional bakeries. Greggs is owned by John Gregg, who set up the business in 1951, when he opened a small bakery on Gosforth High Street. Ian Gregg then took over the family business in 1964, where the business developed a reputation for good quality and great value. The business had expanded to over 260 shops by 1984, and today they have nearly 1,600 shops and are planning to open 600 shops over the next few years. There is a range of fresh bakery goods that Greggs offers to their customers, such as sandwiches and drinks in its shops. In addition to this it also provides frozen bakery products to its wholesale customers. The Company's operations are managed through an integrated supply chain, with over seven retail regions. Greggs are passionately about making great quality, delicious tasting food that customers can enjoy as part of a healthy and balanced diet. a) Examine the business practices of your chosen organisation and consider whether these activities demonstrate responsible corporate behaviour. When discussing responsible practices within businesses it is important that these are carried out throughout each of the business sectors, these include the Marketing sector, Operations, Human Resources and the Finance sector. I will be investigating the practices that Greggs have put in to place for each of these sectors and how they affect the business. Marketing Some of the practices that Greggs have implemented throughout the marketing sector, in order to be responsible business is how they price their products. Greggs have many different products, whic... ... middle of paper ... ... about making profit, but they are also legal and obey the law, but they are also ethical and operate ethically. Meaning that they do more than is asked for them as a business and what they legal objective to. From this CRS pyramid Greggs would be at the top. The one change that could be made is that is raising the prices of the products then Greggs should not reduce the size and keep them the same. This is because the customers do not expect this standard from the company as the consumers are paying more money for less product. It is also easy to monitor the performance of the company because targets are set out each year and are out online for anyone to see and at the end of the year, Greggs put what they have done online and whether this target has been meet. If the target has not been met then other plans are set in motion for this target to then be met.

Open Document