Analysis of an Advertisement on Tsunamis and 9/11

808 Words2 Pages

Think to yourself, what would happen to you when the planet is gone? And when thinking about it, think about your family. Our planet is a vital living organism, and each individual needs to take into consideration that everything we do, doesn’t matter if you didn’t commit the deed, everything effects our planet and you. This print advertisement by World Wildlife Fund uses a dramatic comparison between the incident pertaining 9/11 and the years of death caused by tsunamis, both being insinuated to be caused by people. The advertisement is used to demonstrate the effects that are brought upon the earth through the actions of each individuals, which in the end results in their own tragedy. Throughout the advertisement many viewers can visualize the content of the ad by the descriptive visual perspective, through the quotation and the written text “THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9/11. The planet is brutally powerful. Respect it. Preserve it”. Finally, through the comparison between 9/11 and tsunamis, and the controversial message is sends to viewers. An advertisement that contains a very well developed visual perspective for the viewers, is able to draw the attention to them, and send the message across in an effective manner. The advertisement by World Wildlife Fund, is insinuated to represent what nature is becoming through the actions of individuals careless activities within the planet, and overall how it effects the planet and each individual that lives within it. The main focal point of the advertisement takes place on September 11, 2001, as many might remember to be the 9/11, alongside that the advertiser uses approximately 20 planes that can be seen heading in the direction of the two World Trade Centers. This ... ... middle of paper ... ...y are trying to articulate that the planet is definitely more powerful than men, and you should treat it with respect or face its consequences. In conclusion, this advertisement by World Wildlife Fund uses a controversy way to get its message across that “The planet is brutally powerful. Respect it. Preserve it” which in the end translates into an effective advertisement strategy. By the use of an eye catching visual image, it is able to draw the attention of the target audience. The use of the quotation, it gives the reader exactly what the advertiser is trying to come across, which in the end has to do with the fact we need to respect our planet. Finally the comparison between deaths caused by 9/11 and tsunamis, which in the end lead to a very effective strategy for getting the message across, with the sense that no one wants to see a repeat of the 9/11 incident.

Show More
Related

  • Satire in How to Poison the Earth

    839 Words  | 2 Pages

    ...d for the general public in order to raise social awareness in preventing polluting the world. It is important to raise social awareness on topics of this nature because it is affecting our world. It is important to consider it as every individual problem and concern rather than see it as an external issue. Saukko chose a whole new approach and technique to get into people’s mind. Usually, authors that want to point out and raise social awareness on issues of this nature, tend to be direct and straightforward about it. However, Saukko has taken it to the next level by approaching the readers in a unique way that will catch more of their attention and hopefully move their emotions on the topic.

    Read More

  • Rhetorical Analysis For Reese's

    1454 Words  | 3 Pages

    Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • In Organic We Trust

    927 Words  | 2 Pages

    Pastor’s strongest rhetorical technique is the use of logos. The viewers are provided with an abundant amount of facts and knowledge that help to support Pastor’s point of view. The video attempts to persuade readers to eat organic, and this goal is accomplished by providing evidence that processed food creates an unhealthy lifestyle. For example, Pastor notes that there has been a 150% increase in obesity, causing a shorter lifespan. Pastor also provides statistics such as one American every five minutes dies of obesity, and one out of three people get diabetes. These facts are meant to get the viewers attention, and cause them to think twice before they eat fast food. These logos are effective because they are able to make a huge statement, screaming to the viewers that lives are in jeopar...

    Read More

  • Rhetorical Analysis Of The Aspca's Animal Cruelty Commercial

    1876 Words  | 4 Pages

    Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a

    Read More

  • Analysis Of Garret Hardin's Tragedy Of The Commons

    811 Words  | 2 Pages

    As time passes, our population continues to increase and multiply; yet, on the other hand, our planet’s resources continue to decrease and deplete. As our population flourishes, human beings also increase their demands and clamor for the Earth’s natural products, yet are unable to sacrifice their surplus of the said resources. Garret Hardin’s work highlighted the reality that humans fail to remember that the Earth is finite and its resources are limited. Hardin’s article revealed that people are unable to fathom that we indeed have a moral obligation to our community and our natural habitat — that we are not our planet’s conquerors but its protectors. We fail to acknowledge and accept that we only have one Earth and that we must protect and treasure it at all costs. Despite all our attempts at annihilating the planet, the Earth will still be unrelenting — it will still continue to be present and powerful. Human beings must recognize that we need this planet more than it needs us and if we persist on being egocentric and covetous, in the end it is us who will

    Read More

  • Analysis Of 'New Yorkers Keep New York Safe'

    773 Words  | 2 Pages

    Propaganda plays a role in persuading people into thinking a certain way or encouraging the viewer to purchase an item, take action, or follow an ideology. The advertiser achieves in influencing viewers through their tone, choice of words or lack of where instead a powerful image is used. The MTA advertisement “New Yorkers Keep New York Safe”, released on March 2016, shows how propaganda influences commuters to combat terrorism by ‘saying something’.

    Read More

  • Rhetorical Analysis On Feeding America

    1024 Words  | 3 Pages

    According to the New York Times, many multi-modal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere—on television, in magazines, and even inside cereal boxes. Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways to stimulate action against many problems in the world that concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated with Feeding America, a nationwide network that ventures to advocate food insecurities in America. Together, the organizations have recently released a new campaign—“summer

    Read More

  • A Rhetorical Analysis Of Green Guilt By Stephen Asma

    838 Words  | 2 Pages

    He compares moral annoyance on to an “apocalyptic fear-mongering that previously took the shape of repent or burn in hell, but now it is recycle or burn in the ozone hole” (27). Asma uses metaphors to mock the comparison between religion versus environmentalism. His article advocates for an ideology that is not as dominated by these feelings of guilt and believes that we should “lighten our fervor to more reasonable levels.” Asma’s comparison to religious extremities and environmentalism creates diction among what the audience may value or not agree with. By pursuing such controversy, Asma’s points of view allow the audience to take thought on the parallels between their aggression and self-reflection, as well as the green marketing ploys made to persuade the members of the modern society. Throughout Asma’s argument, he frequently uses a diction to lead to the humorous tone of his submissive counterargument. He mentions that we may not be able to punch the people we want to punch in real life, so we turn our aggression to the retrobates of TV land. Comparing a “joyful hatred” to such TV shows may justify the defense of our own “virtue and orthodoxy”. The diction created by the specific word choice allows the diction to affect the overall tone of the article -- satirical with a slight serious approach. If he were to use different words, it would be less effective. His metaphorical explanation also appeals to pathos because it represents another set of emotional feelings the audience feels. By mentioning the common appeal to modernized television, Asma enables the audience to connect on a personal level to a controversy that is not related to environmentalism, but is similar in a way that it makes everyone feeling guilty all feel the

    Read More

  • ASPCA ASPCA Uses Aristotle's Power of Persuasion

    606 Words  | 2 Pages

    Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

    Read More

  • How Does Climate Change By Michael Pollan And Curtis White

    1325 Words  | 3 Pages

    The two essays by Michael Pollan and Curtis white talk about climate change in regards to the relationship between the environment and human beings. Although the two essays share the same topic, they take the subject and engage the readers in totally different points of views. Pollan’s essay talks about global and ecological responsibility being a personal virtue while Curtis discusses the socio-economic or political issues underlying sustainability (Pollan; White). These two essays are very different in terms of voice; however these pieces of writing are both important for people all over the world to read. Climate change and environmental disasters are a real issue. Just this year, there have been more storms, cyclones, earthquakes and typhoons all over the world. One cannot look at the state of many developing counties where the majority of the population is exposed and vulnerable to the effects of climate change. This issue on developing a viable solution for the problem of anthropogenic gases and global warming is long from being found. Not only this, many people do not want to hear about this issue since they do not think it is real. Unless people have tangible proof that their cars, thermostats and aerosol cans are contributing to climate change, they are not going to give up their lifestyles. By synthesizing the two essays, one can see that there is a need for change and that it is not an issue which should be dealt with in terms of ecological factors or even personal virtue. The social, economic and political factors affecting this problem and the move towards real sustainability should also be a topic that will raise awareness.

    Read More

  • Rhetorical Analysis Of Domestic Violence

    511 Words  | 2 Pages

    A good advertisement always can leave a deep impression to the audience. It associates with the rhetorical skill to represent the meaning of advertisement. An advertisement I want to discuss is about domestic violence topic. (this advertisement from Amnesty International). It is a public service advertising. The purpose is hope three types of audiences can pay more attention to domestic violence and makes an effective use of pathos by appealing the sympathy of the audience. This is the most impressive ad I have ever seen.

    Read More

  • The Media's Misrepresentation of Environmental Issues

    1989 Words  | 4 Pages

    Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience; therefore, they are expected to provide information that is accurate, reliable and free from bias. It is essential that the public is truly informed about the controversial topics on environmental issues, like DDT and GMOs. Media informs the public with regard to science and technology, which further impacts policy making within the society. The drawback with today’s mainstream media is that it tends to provide information that is far from what is happening in the real world. Current news media misrepresent some news report in order to gain attention and they omit the most important news from television, newspapers or radio that the public deserves to know. The articles “Environmentalism for the 21st Century” by Dr. Patrick Moore, “Rachel Carson’s Environmental Genocide” by Lisa Makson, “Lawrence Solomon: For global warming believers, 2013 was the year from Hell” by Lawrance Solomon and “Global warming at work: how climate change affects the economy and labour” by Raveena Aulakh will be discussed ...

    Read More

  • Advertisement: An Illusion

    1403 Words  | 3 Pages

    The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.

    Read More

  • Analysis Of Leonardo Dicaprio's Speech At United Nations

    1566 Words  | 4 Pages

    The audience can be persuaded through their emotion (Cockcroft and Cockcroft, 2005). High pathos makes the audience more likely to be persuaded (Dlugan, 2007b). On the one hand, in this speech, Leonardo invoked the fear of audience by quoting the scientific community’s prognosis, ‘If we do not act together, we will surely perish’. Later in the speech, he listed the specific actions and asked the leaders for action. He also cited the statement of the chief of the US navy, ‘climate change is our single greatest security threat’, which also trigger the fear of the audience. On the other hand, Dicaprio said solving this crisis is not a question of politics, but our moral obligation, which can inspire a strong sense of responsibility and mission. Through triggering audience emotion, Dicaprio can make his audience act together and face the crisis of climate

    Read More

More about Analysis of an Advertisement on Tsunamis and 9/11

Open Document