A Rhetorical Analysis Of Green Guilt By Stephen Asma

838 Words2 Pages

In his provocative article “Green Guilt”, Stephen T. Asma elaborates the sources behind why civilians of Western culture feel passionately guilty about the current norm of environmentalism. Asma’s purpose of such text is to inform readers that Western culture is taking environmentalism to the extreme by developing guilt with an association of not living a valued “green life”. Stephen Asma achieves his analysis to the audience of vast environmentalists by emphasizing this extreme guilt and self-loathing through the rhetorical appeal of pathos and ethos -- as well as using diction and tone to support his evidence.
“Not too long ago, at a party, a friend confessed in a group conversation that he didn’t really recycle. It was as if his casual …show more content…

He compares moral annoyance on to an “apocalyptic fear-mongering that previously took the shape of repent or burn in hell, but now it is recycle or burn in the ozone hole” (27). Asma uses metaphors to mock the comparison between religion versus environmentalism. His article advocates for an ideology that is not as dominated by these feelings of guilt and believes that we should “lighten our fervor to more reasonable levels.” Asma’s comparison to religious extremities and environmentalism creates diction among what the audience may value or not agree with. By pursuing such controversy, Asma’s points of view allow the audience to take thought on the parallels between their aggression and self-reflection, as well as the green marketing ploys made to persuade the members of the modern society. Throughout Asma’s argument, he frequently uses a diction to lead to the humorous tone of his submissive counterargument. He mentions that we may not be able to punch the people we want to punch in real life, so we turn our aggression to the retrobates of TV land. Comparing a “joyful hatred” to such TV shows may justify the defense of our own “virtue and orthodoxy”. The diction created by the specific word choice allows the diction to affect the overall tone of the article -- satirical with a slight serious approach. If he were to use different words, it would be less effective. His metaphorical explanation also appeals to pathos because it represents another set of emotional feelings the audience feels. By mentioning the common appeal to modernized television, Asma enables the audience to connect on a personal level to a controversy that is not related to environmentalism, but is similar in a way that it makes everyone feeling guilty all feel the

Open Document