Case Study: Judi Wineland

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Judi Wineland 's attitude prior to and while she is raising her two daughters has an impact on OAT. Along with Wineland 's attitude the Controller Gary Balfour 's attitude impacts the Control and Accounting side of OAT. Attitude is defined by three components, Affective, Behavioral and Cognitive. The Affective component refers to the person 's feelings and emotions towards a specific topic. The Behavioral refers to a person 's behaves based on their attitude. Cognitive refers to the a person 's belief and knowledge on a certain topic. In this case Judi Wineland deals with balancing her family life and her corporate life seeing as she holds a time and effort intensive position for both. On the other hand Gary Balfour struggles with everyday check ins from Judi on whether or not his supposedly OAT tailored accounting system is fully functional due to bugs still currently on the system.
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With perception comes Perceptual distortions, which is defined by errors made from an inaccurate judgment made in the perceptual process. A perceptual distortion I observed is called the Self-serving bias. Judi credits her self as being an asset to OAT and there is some merit to that, but at the same time she began the business at a time when the external factor of competition was close to none. During the time her daughters were born were about the same time the market grew for Adventure travel. It may seem as though she is saying that her daughters taking up her time is the cause of recent underwhelming performance, when it may not be the real reason. She may be running her business wrong. Another perceptual distortion may be her view towards motivating employees. Not all employees are the same and constantly checking in on Gary who is continually fixing bug issue in the accounting system may just annoy him more than motivate

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