Analysis Of Hydro Flasks

Our product of interest we chose to market is Hydro Flasks, which is a stainless steel, vacuum insulated, double walled water bottle that is covered under lifetime warranty. This product will withstand consumer needs because not only do Hydro Flasks exceed the task of keeping beverages cold and or hot for 24 hours, but they provide customers the opportunity to do it in a fun and colorful way. Hydro Flasks come in fourteen different colors, while also varying in different sizes. Pricing on these water bottles range anywhere from $29.95- $59.95, which may also vary dependent on if you choose to customize it or even purchase different lids. Although Hydro Flasks are ranked on the pricier side, it is worth the risk in order to avoid lukewarm water. Hydro Flasks are a widely known brand, but rarely do you ever see commercials for it. This brand is mostly promoted by the consumers themselves, in a sense that everywhere you go someone is carrying around a Hydro Flask thus promoting product and making others aware of this widely known brand. Hydro Flasks can be found worldwide anywhere from Nordstrom, Hydro Flask website, Amazon,

Market segmentation may also include geographic, demographic, psychographic and behavioral. Unlike many products that require deep thought of how and which market segmentation to aim for, Hydro Flasks target a wide range of the market segmentation. Hydro Flask is simply a water bottle that keeps your drink cold. This is convenient for most market segments. However the likelihood for a senior citizen to own a water bottle is less likely. Also, an infant would most likely not be in the target market for a Hydroflask. The best intended audience would be those of a lifestyle that is more active because these consumers would use it more frequently. The intended market segmentation for the Hydro Flask is; male or female between the ages of fourteen and thirty-five with a more active