Boooho Case Study

1989 Words4 Pages
bulb-icon

Recommended: Mastacan, A. (2009). Current trends in internet marketing

To provide effectiveness of internet marketing in meeting customer needs and wants, BOOHOO has made many things available to their customers to benefit from. These online features have many advantages that keep customers happy but also have disadvantages that need to be taken into consideration by BOOHOO.
Nowadays businesses constantly look for affective ways to provide their goods in order to gain customer satisfaction and accomplish their needs. As an online business, marketing enables BOOHOO to use different methods of customer service that I will be evaluating. BOOHOO like any other businesses want to be able to provide faultless service to meet customer needs as this helps them gain more customers; retain customers, become bigger and better including improving business …show more content…

An advantage to customers that is provided through Boohoo 's website is that customers are able to sign up for their own account. Signing up for an individual account will make purchasing of goods easier, as your details are already saved on Boohoo 's system. The disadvantage is that there are customers with low confidence in payment security so Boohoo will need to prove to all their customers that their online payments are secure, in order to avoid customers getting worried.
When signing up for Boohoo customers will also benefit from being updated on a regular basis. Boohoo uses previous and existing customer details in order to send them emails on the latest products, events and offers. They use their customers previous purchase in order to know what they 're likely to buy and what they 're interested in. Boohoo will then make sure they update the customer with relevant information and offers, which will attract customers to come and visit the online shop as they may have stopped checking their website on a constant

Show More
Related

  • Home Depot Executive Summary

    1170 Words  | 3 Pages

    Besides marketing its customer service, the company markets different programs according to its three major types of customers. Some of them being,

    Read More

  • Customer Service

    340 Words  | 1 Pages

    The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.

    Read More

  • Tim’s Coffee Shoppe

    2060 Words  | 5 Pages

    ...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.

    Read More

  • check

    685 Words  | 2 Pages

    The company has the main objective of offering superior quality products and services to its clients. This means that the company has the role of ensuring that its customers get quality services and products they offer thus leading to customer satisfaction. In addition, the company has effective cost leadership strategies with well-established distribution chain and logistics. This has enabled the company to be leading Retail Company in the world that has high customer satisfaction rating.

    Read More

  • Characteristics Of Parklife Festival

    1449 Words  | 3 Pages

    A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people

    Read More

  • Hubspot Executive Summary

    1219 Words  | 3 Pages

    Today’s consumers are turning to the web for information about companies and products before buying (Nagel, 2015), which is a prime example of how important inbound marketing is for a firm. According to Nagel (2015) inbound marketing improves business growth by attracting consumers to your product or service using content that serves a purpose. In addition, it is cheaper and more accessible to small companies; therefore, becoming the more preferred marketing strategy. Inbound marketing is an ingenious method of marketing which generates measurable results and makes optimum use of financial resources. However, one key issue that hampers HubSpot’s current marketing strategy is that since they pull customers to them, it becomes difficult to determine which strategy to implement before knowing what segment of customers are attracted to them. In contrast, the importance of outbound marketing should not be underestimated. It has a huge advantage over inbound marketing in that strategies are formulated and implemented after deciding the target audience. In addition, some products and services, for example the food/beverage and automobile industries, cannot possibly target the required audience through inbound marketing. Inbound marketing has not captured market potential and has lost a lot of potential revenue that outbound

    Read More

  • Benetton Case Study

    1747 Words  | 4 Pages

    Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.

    Read More

  • Customer Service Case Study

    1457 Words  | 3 Pages

    Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.

    Read More

  • The Supply Chain Case Study: Zappos

    1216 Words  | 3 Pages

    Among them some customers are cost-conscious and they are affecting the environment of Zappos. These customers won’t affect Zappo’s business too much because this store has its feedback facility. If those customers have problems regarding price, quality or other issues, they gave positive as well as negative feedback to the website.The feedback shows that 99% of customers are happy with the service given by Zappos.Thus, cost-conscious customers are not affected much by the web store.

    Read More

  • Arrow Electronics Inc. Case

    1575 Words  | 4 Pages

    Although relationship customers also use the BAS system, it is more valuable for transactional customers. Since transactional customers emphasize more on quick delivery and low prices, but less on relationships, A/S focuses its efforts with the BAS system on providing the transactional customers with these values.

    Read More

  • Customer Satisfaction Strategies

    1040 Words  | 3 Pages

    Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.

    Read More

  • Hedonic Consumption

    2222 Words  | 5 Pages

    ...be similar to your own and whether or not you want to buy from them (Sid, 2013). Taste also is one of the human sense and it has translate the meaning in the website for the consumer who are thirst or hungry for buying your product that marketer can offer them with a product in resolve the problem of out of stock and the slowly processing system to satisfy them. For example, “Taobao” is a famous online shopping service which has meets the satisfaction of customer in the processing efficient of the product order by customer (Taobao focus, 2014). Besides that, “Taobao” also involved in touch that transform to the website of a marketer is maintain the relationship with customer in the survey form, e-mail a thank you card or birthday card to them after the business transaction which can let the customer feeling close with you will come back to buy again your product.

    Read More

  • Human Resource Management of Zappos.com

    1401 Words  | 3 Pages

    Zappos.com is a website that started off just selling shoes but now sells items such as handbags, clothing, and housewares in addition to shoes. Their company logo includes their catchy name with an explanation point as the end in the shape of shoe print which leads consumers to believe Zappos has strong feelings about the service they provide to their consumers. Zappos believe that customer service is the number one priority and is focused on cultivating repeat customers which is why they have always provided free shipping on both orders and returns; occasionally provides upgraded shipping so customers can receive their shoes the same day that they are ordered even though this is very expensive to the company; and they only show products on their website that they actually have in stock albeit they lose 25 percent of their potential business by doing so (Walker, 2009). For a compa...

    Read More

  • Customer Service Analysis

    1962 Words  | 4 Pages

    ...stomer service is essential in any organization. Its importance has positive implications on the business. Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits. Therefore, every organization should attempt to implement and preserve an excellent customer service strategy. This will give the organization a competitive edge above other organizations and establish a reputable image every business entity long for.

    Read More

  • Study of Clothing Online Shopping

    3669 Words  | 8 Pages

    The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.

    Read More

More about Boooho Case Study

Open Document