An Essay On Blink By Malcolm Gladwell

916 Words2 Pages

Research has shown that physically attractive spokespeople can add to the effectiveness of an advertisement. In the novel, Blink, by Malcolm Gladwell people view attractive humans as comforting, nice, athletic, and intelligent and this could be true, but more often appearance is not reality. Priming is the effect of one stimulus in a brain that affects another stimulus which controls snap decisions and is why humans choose attractive people over others. Advertisements use attractive models to get an audience to want the models traits which makes the product desirable.
Attractive models have positively affected the advertising business. People's judgement of beautiful humans starts at an early age. Little kids have been proven to be primed …show more content…

Models give a desirable appeal to the product being advertised which influences viewers to buy it: “When an attractive model is used, respondents have more favorable evaluations of both the advertisement and the product being advertised”(Joseph 1982). Models help promote products and the advertisements to be more favorable to a female audience. Advertisements use models to get a positive response from the audience. Females consistently compare themselves to beautiful models in advertisements: “The three motives for comparison include self-evaluation, self-enhancement, and self-improvement (Martin and Kennedy, 1994). Martin and Kennedy (1994) conducted a study that focused on female adolescents and their motive for comparing their physical attractiveness to that of models in advertising. Advertisements hone in on a woman's insecurities and uses that to get the audience hooked on the product and the advertisement. Female audiences want to have the traits models have that way they buy the products the models are promoting. Models prime all ages of women to desire the products in advertisements. The need for a beautiful appearance dicated the snap decisions people make. Furthermore, priming contributes to how people perceive others outside of

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