Campaigning for Real Beauty: Dove® and Changing Stereotypical Body Images as Seen in the Media

analytical Essay
3016 words
3016 words

Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people. As the modern world has changed, the idea of what is beautiful has changed as well. Since the middle of the last century, female adolescents have developed an obsession with their weight and how their body should look according to what is depicted in the media. As a result, this obsession has turned dangerous. Stress is placed on thinness to the point where looking normal is being underweight. Such a body image has become perfection. This is not only seen on television, in live action movies, and in animation, but in real life as well. For example, in the animated film, “Shrek”, Princess Fiona is an attractive slender woman during the day. However, at night she becomes an overweight, hideous ogre (Kovar, 2009). This indicates to young impressionable females that thin means beautiful and being overweight means not being attractive. Due to such images, an increase in body dissatisfaction and the development of eating disorders have put the health and lives of some young female teenagers in jeopardy (Van Vonderen, & Kinnally, 2012). According to the National Eating Disorders Association body image is how a person sees themselves. For example, a young teenager will be critical of how tall she is, how much she weighs, and how developed her body is (“What is body image... ... middle of paper ... ... Interview by E. DeGeneres. "Plus-size model" knows what real beauty is., Retrieved from knows-real-beauty-164200938.html Morris, A. M., & Katzman, D. K. (2003, May). The impact of the media on eating disorders in children and adolescents. Paediatr Child Health, 8(5), 287-289. Retrieved November 22, 2013 The Dove® Campaign for Real Beauty (n.d.). Retrieved November 17, 2013 Van Vonderen, K. E., & Kinnally, W. (2012). Media effects on body image: Examining media exposure in the broader context of internal and other social factor. American Communication Journal, 14(2), 41-57. Retrieved November 22, 2013, from http://ac- What is body image?. (n.d.). In National Eating Disorders Association. Retrieved from

In this essay, the author

  • Explains the impact of the media on what is considered attractive. young females are most vulnerable by what they observe as the american standard of attractiveness and beauty.
  • Analyzes how female adolescents have developed an obsession with their weight and how their body should look according to what is depicted in the media.
  • Explains that body image is how a person sees themselves according to the national eating disorders association.
  • Explains that there are positive and negative body images, and that more and more girls have not seen their bodies as a positive image and the result is body dissatisfaction
  • Explains that the pressure a young girl places on herself to have an ideal body shape has many of them experiencing body dissatisfaction, which leads to young females becoming self-conscious about their appearance.
  • Explains that depression isn't the only factor involved with body dissatisfaction, as eating disorders have more than tripled in females over the past seventy years due to the media portraying the "thin ideal".
  • Explains that body dissatisfaction can be caused by the media’s emphasis that being over-weight is bad and being thin is good.
  • Analyzes how magazines use photoshop technology to make cover models appear thinner, taller, and have a flawless complexion—all of which is not realistic.
  • Opines that teenagers want to be accepted by their peers. they copy peers they admire even if it means following a dangerous lifestyle which could include an eating disorder.
  • Explains how media forms have begun to change how they represent women. "real" women now represent brands in advertisements. they are short, tall, or of medium height.
  • Explains that the average teenage girl spends one hundred and eighty minutes per day of media in-take. less time spent together makes it difficult for parents to detect any destructive behaviors in their young daughters.
  • Explains that young females can be influenced in a positive manner by health care providers, teachers, school officials and other professionals. media can promote healthy lifestyles by guiding young women away from destructive lifelong behaviors.
  • Opines that parents can get help when they notice that the media is negatively affecting their children. prohibiting the viewing of all media would have a negative reaction from the young person.
  • Explains that dove® realized the impact the media has on young females, and decided to do something about it. they conducted a study called "the real truth about beauty: a global report".
  • Explains the study "the real truth about beauty: a global report" sponsored by dove. the researchers wanted to know if any of the participants had a preconceived notion of what beauty is.
  • Explains that real and authentic beauty can be satisfying and empowering if the definition of real beauty is used correctly.
  • Explains that the study tried to deconstruct and reconstruct the participants’ perceptions of beauty. the study clearly outlined the components of true beauty and extended the definition.
  • Explains the dove® campaign for real beauty, which focuses on the real women of the world.
  • Explains that dove® launched ads in 2004 and featured real women and not actors or models. the ads were made to evoke discussion, and viewers were encouraged to vote online as they liked having "real" women featured in the ads.
  • Explains the dove® campaign for real beauty, which featured six women with real and average bodies.
  • Describes how dove® created change, controversy, and media attention when thin spanish models were expelled from participating on spain's fashion runways.
  • Explains that dove® created the third stage of its campaign, centered on women between the ages of fifty and sixty-four. the study was called beauty comes with age.
  • Explains that the campaign for real beauty focused on how girls are exposed to the "thin ideal" than older women because youngsters are using different forms of media.
  • Explains that dove® launched the movement for self-esteem in 2010, which provided young females with mentors from older generations to celebrate what true beauty is.
  • Reports that dove® presented the largest global study report about the relationship of beauty and women. it reported that 4% of women worldwide believed that they were beautiful.
  • Explains that celebrities like robyn lawley and demi lovato are positive role models for impressionable young girls.
  • Explains that robyn lawley is a 'plus-size model' and is healthy for her six foot two inch body frame. she has been referred to as "pig" and "hefty" in social media because she is bigger than most models.
  • Analyzes how lawley started modeling when she was sixteen. she hated her body as a teenager because she felt she wasn't thin enough. once she began modeling in the plus-size modeling world, she came to enjoy her life.
  • Analyzes lawley's outspoken claim that weight is tarnished by the media, and that society has an impact on how teenagers view body image.
  • Explains that demi lovato was anorexic and bulimic during the early days of her fame. the stress compounded her bipolar disorder and she started to cut herself.
  • Explains how lovato learned how to control her lifestyle and left behind those who had a negative impact on her. she now knows that her health and recovery is the most important thing in life.
  • Opines that demi lovato doesn't want young girls to idolize models and actresses who are sickly thin because she looked up to these models when she was young.
  • Analyzes how the media can have a negative impact on the health of young people, and the message sent is felt world-wide. the paper focused on young females and dove®.
  • Explains that body image and self-esteem among adolescents: testing the influence of sociocultural factors.
  • Cites heubeck, e. and kovar, a. on the effects of the media on body image.
  • Analyzes the impact of the media on eating disorders in children and adolescents.
  • Cites van vonderen, k. e., & kinnally, w. (2012). media effects on body image: examining media exposure in the broader context of internal and other social factor.
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