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Historical background of coca cola company
The history of coca cola
Coca cola background and history
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Coca-Cola: The Company
The Coca-Cola Company is the world 's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the somewhat larger non-carbonated segment. It owns four of the world 's five best-selling soft drinks.
The Coca-Cola Company markets, distributes and sells more than 500 non-alcoholic beverage brands ranging from Diet Coke, Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas and coffees.
The Coca-Cola Company was founded on January 29, 1892. The Coca-Cola Co. found initial success and was made famous by the soft drink for which the company is named, Coca-Cola itself.
Coca-Cola: The Soft Drink
The
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There are many other companies – i.e. Dr. Pepper Snapple Group Inc. - that would love to replace Coca-Cola, but Pepsi is the only real threat.
However many of Coca-Cola’s own beverages compete for popularity with the original Coca-Cola. Coca-Cola Zero, Diet Coke and Coca-Cola Life are rising in reputation due to their less calories and the public’s want to be healthier.
Objective
My objective is to get Coca-Cola soft drink up to 2.5 billion sales each day by 2020. Currently, we get about 1.9 billion sales every day. I know we can do even
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They are Cuba and North Korea, which are both under long-term US trade embargoes. President Obama has visited Cuba and spoke to Cuban President Raúl Castro, the trade embargo will end soon. My goal is to be there, ready to sell Coca-Cola, when the 50-year trade embargo ends.
In a list of the average per capita consumption of Coca-Cola in several countries, China (38) and India (12) are the bottom of the list. We must expand our sales in these countries.
Target Group
Our target group is often everyone. However, there are now only two countries in the world where Coca-Cola cannot be bought or sold - at least, not officially. They are Cuba and North Korea, which are both under long-term US trade embargoes. President Obama has visited Cuba and spoke to Cuban President Raúl Castro, the trade embargo will end soon. My goal is to end the 50-year trade embargo in Cuba.
In a list of the average per capita consumption of Coca-Cola in several countries, China (38) and India (12) are the bottom of the list. We must expand our sales in these countries.
Target Group is:
Cuba
China
India
Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are).
This is all thanks to the company's ability to stay competitive in the world marketing competitive environment. "The competitive environment, also known as the market structure, is the dynamic system in which your business competes. The state of the system as a whole limits the flexibility of your business."-Stan Mack(CHRON) The ability to stay flexible in todays market has enabled company to create revenue through adapting to changing views of the consumers. Although the first thought when hearing the Coca Cola name is still soda, the trend of non-carbonated and sugary drinks is the most revenue producing products of the company today. Don't get it wrong, the company still has 4 name brand sodas that bring in over $1 billion apiece in revenue annually, but the most substantial revenue is the companies investment in non-carbonated and sugar-based drinks. Products such as Smart Water, Vitamin Water, and Fairlife Superkids(milk) are among the nearly 400 products produced by the company that are not soda-related.(Fortune) So even with soda sales at the 30-year low, The Coca Cola Company continues to adapt to the ever-changing competitive market environment and sustain its household name and
Coke vs Pepsi Fighting for Foreign Markets Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots. " Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential.
Coca cola has always dominated the markets outside United States unlike Pepsi’s internationalization strategy that took too long. Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
“Global availability “ Coca cola product was bottled and spread around the world more than one decade ago.
Drinks of Coca Cola targets different ethnic groups, age groups, lifestyles, Saxes etc. The most popular soft drink of Coca Cola is being sold in many countries in all over the world. Due to the Coke taste and its demand coke produce healthier products such as Diet Coca Cola, Coke Zero etc.
Hence 64 portable bottling plants are sent to Europe, North Africa and Asia and more than 5 billion bottles of Coca Cola are distributed. This helped with the recognition of Coca Cola throught the world, which brough financial and social benefits to the company
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola is considered as a leader in producing soft drink in the world. It stands in the position of the most popular soft drink with a tremendous number of consumers promoting its growth. As of
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.
The main threat of the company is not from the local producers but from the global producer Pepsi Co that has similar product line and methods of manufacturing and distribution.
This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
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