Coca Cola International Strategy

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Recommended: Perform a SWOT analysis for the coca-cola company in the soft drink category

The Coca-Cola Company is one biggest enterprise that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regional and analysis their supply chain through cost and efficiency trade-off. In addition this statement will be aware of swot of company as well. - The global and local strategy of Coca Cola Once again, the Coca Cola enterprise is largest beverage “A unique and recognized brand” Coca Cola is the most popular among trademarks across the globe. 2. “Quality” Consistently they have offered high quality of product for consumer. 3. “Marketing” carried on a good idea, inventive and innovative into marketing platform across a globe. 4. “Global availability “ Coca cola product was bottled and spread around the world more than one decade ago. 5. “Ongoing innocent “ Constantly offering purchasers with new product for instance, diet coke (1982), Coca cola Vanilla (2002). (Coca Cola company Case study). The illustration below shows around the world of distribution of sale of products by number percent in 2003. SWOT analysis of Coca Cola Company Strengths of Company 1. “Advertising and marketing capabilities”: The company has spent annual advertisement that was $3.499 billion, $3.266 billion and $3.342 billion in 2014, 2013 and 2012, respectively. Advertising payment charged for 6,9% of total profits each year. In 2014, The Coca Cola Company was the biggest promoter in worldwide about the beverage industry. (Coca Cola Company,

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