History Of The Coca Cola Company

The Coca Cola Company: A Household Name

The Coca Cola Company has been "Refreshing the World for 125 years"(Coca Cola). In the 200-plus nations that The Coca Company serves, it is hardly possible to go anywhere and not be able to find a refreshing Coke. Since its creation in 1886 by John S. Pemberton as a "Coca Cola syrup & extract"(Coca Cola), the beverage became in instint favorite and quickly became a national product in the United States. Innovations such as "The Contour Bottle" helped distinguish the Coca Cola beverage from the many other competitors that tried to imitate their success. Working with their bottler manufacturers, The company was able to patent a bottle specifically for their product. "A bottle for Coca‑Cola that was so

Issues such as water usage, soil contamination, and even climate are factors that the company has faced in almost every area of operation. The company continually creates programs for conserving water, conservation of natural resources, the protection of soil, and the sustainability of company resources such as crop yeilds. "Our commitments are focused where we have the most opportunity to make a difference -- water stewardship, sustainable packaging, energy management and climate protection."(Coca

This is all thanks to the company's ability to stay competitive in the world marketing competitive environment. "The competitive environment, also known as the market structure, is the dynamic system in which your business competes. The state of the system as a whole limits the flexibility of your business."-Stan Mack(CHRON) The ability to stay flexible in todays market has enabled company to create revenue through adapting to changing views of the consumers. Although the first thought when hearing the Coca Cola name is still soda, the trend of non-carbonated and sugary drinks is the most revenue producing products of the company today. Don't get it wrong, the company still has 4 name brand sodas that bring in over $1 billion apiece in revenue annually, but the most substantial revenue is the companies investment in non-carbonated and sugar-based drinks. Products such as Smart Water, Vitamin Water, and Fairlife Superkids(milk) are among the nearly 400 products produced by the company that are not soda-related.(Fortune) So even with soda sales at the 30-year low, The Coca Cola Company continues to adapt to the ever-changing competitive market environment and sustain its household name and