A Study on Alipay

1722 Words4 Pages
bulb-icon

Recommended: Analysis on china e-commerce

A Study on Alipay

1.0 Introduction
Alipay, launched by Alibaba Small and Micro Financial Services Group in December 2004, is now one of the leading third-party online payment platforms in China (Wikipedia, 2014). Linkedin (2014) shows that Alipay offers online payment solutions to help the retailers to sell directly to consumers in China and provides an easy and secure way for in individuals and businesses to make and receive payments through the internet and the mobile phones.
According to OnbileTM (2014), Alipay which aims to be the electronic wallet of customers offers a plenty of online payment services without charging any transaction fee. For example, it provides the platform for the customers to make transfers to their bank accounts and other Alipay accounts; it allows people to pay credit card, utility and phone bills with no extra services fee charged and people can also top up for their mobile phone with credit; people can check their accounts’ balance sheet and use it to by any kind of goods such as clothes, tickets for entertainments and transportations; users can use it at online-check-out on many websites (lots of websites it is the only way to pay); they can also use it to chick-out on shopping apps such as Tmall.com and Taobao.com which are escrow services; and it also allow the users to pay for products in-store although this is not as popular as its online payment services. The payment platform now is mainly operated towards to the Chinese customers and all the above transactions are free of charge in China.

2.0 Market and Competitive Advantages
Unlike the development of online financial service in America and Europe, the quick growth of the number of customers that purchasing online financial service starts...

... middle of paper ...

...P’s. Londre marketing consultants, LLC, pp.1-3.
Misha 2014. Online payment services in China: how does Alipay differ from Paypal? Nanjing marketing group [Online]. Available at: http://www.nanjingmarketinggroup.com/blog/chinese-internet-users/online-payment- services-china-how-does-alipay-differ-paypal [Accessed: 1 April 2014]
OnbileTM 2014. Alipay vs Paypal for mobile payments [Online]. Available at: http://www.onbile.com/info/Alipay-vs-Paypal-for-mobile-payments/ [Accessed: 30 March 2014]
Watling, J. 2014. China’s Internet giants lead in online finance. The financialist by Credit Suisse [Online]. Available at: http://www.thefinancialist.com/not-just-a-Paypal-clone- chinas-internet-giants-chart-their-own-course/ [Accessed: 1 April 2014]
Wikipedia 2014. Alibaba Group [Online]. Available at: http://en.wikipedia.org/wiki/Alibaba_Group [Accessed: 30 March 2014].

Show More
Related

  • Ethical Issues With Customers Case Study

    1340 Words  | 3 Pages

    The company pays attention to its customers and try’s to appeal to their wants and needs through advertisements. “The primary objective of marketing is to influence the consumer behavior in favor of the company engaging in the marketing activities” (Krishna-Agrawal, 2010). Bank of America now gains insights from the “Bank of America Trends in Consumer Mobility Report”. The Bank of America Trends in Consumer Mobility Report is an annual study exploring broad mobile trends and banking behaviors among adult U.S. consumers. Bank of America is continuously focused on providing customers ease and convenience in mobile banking. Bank of America’s mobile banking platform remains a key source of increased customer engagement as well as consumer

    Read More

  • Paypal Case Study

    1068 Words  | 3 Pages

    In terms of PayPal’s corporate level strategies, they have focussed on innovation where they are trying to bring new system and feature into their existing technology or product. The process is to cope up with the growing number competitions such as Apple Pay, Google Wallet and other financial institutions and providers. According to Keith Bossey PayPal was the only alternative web and mobile based payment processing provider among a field of 35 competitors to earn ‘Star’ status in their brand equity. They are the only brand used by a majority (53%) of micro to small medium sizes business and private enterprise owners around the world (Fallon, 2014). PayPal’s another corporate strategies was to connects with financial institutions around the world and allows customers to collects payments using a wide range of payment method such as Visa Credit, Online banking etc. It happens regardless of where the business and seller is being located. Despite the split from their parent company eBay in 2015. They have embarked their payment system journey through strategic acquisitions and growth in their strategies (Nunez Enterprises, 2015). At the same time their innovation and emphasis leads one of the profitable business and trying to do their best to serve consumer their services. The report show that they continue to expend their operations covering all seven continents and trying to reach as many consumers as possible to enable easy and faster payment system. According to CEO Dan Schulman PayPal will be providing “full service” to their

    Read More

  • An Analysis of China'a E-Commerce Industry

    1472 Words  | 3 Pages

    In 2000, China had yet to develop any e-commerce applications, and had only 2.1 million total internet users. Payment systems and physical delivery mechanisms to facilitate the development of e-commerce transactions were well-developed in other markets, but were simply lacking in China.

    Read More

  • What is Bitcoin? Is it the Cash of the Future?

    1402 Words  | 3 Pages

    Additionally, the innovative team at SnapCard has developed a great system that allows you to use Bitcoin to order from any website in the world that accepts Visa or Master card.

    Read More

  • Amazon Online Payment System Case Study

    1466 Words  | 3 Pages

    One of the greatest opportunities for Amazon is an Online Payment System. The online system allows the company to reduce transaction fees and increase ease of use for their customers. Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign purchases. This development allows foreign purchases to buy clothing as it becomes more popular abroad. Amazon’s biggest competitors can include retail stores that online stores such as Target, Best Buy, and Walmart among others, these can be considered the most dangerous for them since they have strong market share and can be a direct competitor since they attack the same market. Amazon wish to compete in prices, offering

    Read More

  • The Internet Banking Project In Industrial And Commercial Bank Of China (Shanghai)

    1047 Words  | 3 Pages

    Another pivotal issue was that of the multichannel integration—call center, branch, ATM, and Internet—which is immensely important for large financial institution like ICBC to attract and retain customers with the promise of “anytime, anywhere” account access. Customers are eager to have the kind of flexibility to use whichever channel is most appropriate at a particular time. Continuing with the same point the, ICBC was also concerned about the relative penetration of the existing as well as new customer base to gain access to the banks new technological proposition.

    Read More

  • Digital Wallet Case Study

    1717 Words  | 4 Pages

    In today’s world, a Smartphone has become essential part of daily life. There was a time when transactions happened through barter system. Thereafter was the emergence of notes and coins. And presently, the world is moving towards the “Digital Wallet”. Due to technology, mobile users can use their Smartphone to make money transactions or payments by using applications installed in their phone. Digital wallet system is an essential part of electronic commerce. E-commerce provides the capability of trading on the internet. A digital wallet is a virtual service used as a substitute for physical cash. The present study tries to study the various factors that can affect a consumer’s

    Read More

  • A Report on NatWest Bank and an Analysis of the Banking Industry

    1921 Words  | 4 Pages

    s and to give the organisation a sounder footing should the market become more competitive in the near future. Possible drawbacks with such an online service would be security threats to accounts held by online customers. Also the broader issue of an anti-competitive industry may withhold such an expansion by one of the market leaders. 5. Bibliography 1.

    Read More

  • Payment Systems and Security

    1239 Words  | 3 Pages

    From PayPal to Debit cards, from EFT to Credit cards, this modern world has been inundated with new ways of making business transactions. Instead of the conventional use of dollars and nickels, now there are electronic payment systems. These types of systems allow for better trust and acceptance between consumer and businesses. In the traditional way of buying a product, one would see a product in person, and pay for it with cash or credit. In e-commerce, the business uploads images of its products online and it enables its customers to shop it using any type of electronic payment system.

    Read More

  • Successful E-Business Systems: PayPal

    2596 Words  | 6 Pages

    payment. PayPal is also available to people in 38 countries. This paper starts with introduction to the company and its services. The

    Read More

  • Internal Challenges In The Amazon By Jeffery Bezos

    834 Words  | 2 Pages

    To achieve this, Amazon needs to roll out its online payment system that can help in addressing issues such as security and privacy concerns. With the rapid use of internet in the globe today, there is a risk of identity theft and cyber attacks if the company is not keen. By setting up an online payment system, there is a great chance that all transactions between the company and their customers will be discreet. Moreover, the company needs to show more concern for their employee’s welfare as a way of promoting their corporate culture and getting the best out of them. In addition, the company can capitalize on their strong brand to roll more products and services to reach to more and more

    Read More

  • Essay On Information Technology In Business

    1537 Words  | 4 Pages

    Communication modern technological tools that have been enhanced by Information Technology are having an impact on changing the very structure and communication of banking. That is, clients are enabled to make their banking transactions whenever and wherever they want. Bank clients, by just logging on their online account, can transfer any amount of money from their account to any other account, check their last processed banking transactions and apply for loans and other banking services. According to Keyes ( 2000, p.591) 'electronic checks provide consumers with the benefits of convenience and safety while allowing billers to maintain their existing depository relationships with their banks'. Further, e-mails has enabled bank employees to notify their customers of any new enhanced bankin...

    Read More

  • Ebay Case Study

    1356 Words  | 3 Pages

    EBay is an American internet based co-operation with its main headquarters in California. It was first set up in 1995 and has become one of the world’s most successful companies ever with ebay.com being the company’s main area of focus. Ebay.com is an online auction and shopping website where people and business have the opportunity to sell and buy goods and services worldwide.

    Read More

  • Foreign Direct Investment (FDI) in E-commerce in India

    2939 Words  | 6 Pages

    E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.

    Read More

  • E Banking Case Study

    1861 Words  | 4 Pages

    In the new era there is a need of bank customers to get improved electronic banking

    Read More

More about A Study on Alipay

Open Document